EssenceMediacom, in partnership with UnLtd and Dolly’s Dream, has delivered the largest pro-bono media campaign ever facilitated by UnLtd.
The 2025 anti-bullying campaign generated more than $15 million in donated media value, surpassing last year’s effort by over $2 million. A total of 43 publishers contributed, two more partners than in 2024, with the campaign reaching an estimated 94.7% of Australians, up from 92% last year.
The initiative raised $1.9 million in donations for Dolly’s Dream, exceeding the $1.4 million target by 36%. Funds will go towards education, resources, and support for families affected by bullying. The campaign also hit its goal for parental resource downloads.
“This campaign is so close to my heart, as it exemplifies the power of partnership and purpose-driven work,” Pippa Berlocher, CEO of EssenceMediacom, said.
“The results speak not only to the generosity of our media partners, but also to the commitment and talent of our team, who delivered exceptional outcomes for this important cause.
“Support for Dolly’s Dream and our ‘Do it for Dolly Day’ initiative have become a huge part of our agency culture and we are honoured to play a role in helping their mission to create safer, more supportive communities for young people.”
Philippa Moig, CEO of UnLtd, added: “The scale and impact of this campaign demonstrates what’s possible when a media agency and a charity unite for good.
“The result is a true testament to how deeply this partnership is embedded within the organisation, and to the long-term commitment to the cause across all levels.
“It’s been such a joy seeing how every EssenceMediacom employee is so evidently and passionately invested in the Dolly’s Dream partnership – this is what great looks like.”
Sally Sweeney, Head of Dolly’s Dream, said: “The generosity and dedication shown by EssenceMediacom, UnLtd, and our media partners have been truly overwhelming.
“The funds raised and resources shared will make a real difference to young people and families across Australia. Thank you to everyone who made this possible.”
EssenceMediacom led strategy and execution across media planning, partner engagement, material delivery, and campaign management. The agency said the project underlined its commitment to purpose-driven work and social impact.