Latest stories
Westpac launches ‘Double You’ national brand campaign
The bank is reframing its red W as a symbol of partnership.
by Natasha Lee – Feb 2, 2026
Coopers doubles down on pub culture with Special’s “forever original” flex
Ryan Fitzgerald: 'There’s no better canvas for originality.'
by Makayla Muscat – Feb 2, 2026
Gillette Australia launches ‘Power On, Irritation Gone’
Featuring Australian Instagram and TikTok comedy creator Lachy McIntyre.
by Makayla Muscat – Jan 30, 2026
Luma’s ‘We Hear You’ shines a light on women’s healthcare issues
They're talking menopause, period pain, endometriosis and eating disorders.
by Makayla Muscat – Jan 29, 2026
Springboards uses AI to prove how fast adland is sliding into copyright quicksand
Pip Bingemann: 'We’re very aware of the irony here.'
by Makayla Muscat – Jan 29, 2026
Red Rooster leans into social with Kill Boring Dead appointment
The fast-food icon is learning further into culture - and further away from safe, polished advertising.
by Natasha Lee – Jan 28, 2026
Tourism Fiji launches ‘Be Fiji’ via Havas Village
The next chapter of 'Where Happiness Comes Naturally'.
by Makayla Muscat – Jan 28, 2026
Sticki secures Bondi Sands and John Frieda as beauty brands scale micro-influencers
The move strengthens its position in Australia’s beauty marketing landscape.
by Natasha Lee – Jan 28, 2026
MasterFoods launches ‘Big Yum’ campaign with T&P Australia
The creative centres on a series of short-form videos and stills that capture people mid- “yum noise”.
by Mediaweek – Jan 27, 2026
GIO’s ‘Great Insurance, Obviously’ via Leo Australia
The company is reassuring Aussies that they can count on the insurer when life throws them curveballs.
by Makayla Muscat – Jan 27, 2026
Specsavers launches integrated Audiology campaign across ANZ
The brand says the category has remained one of its “best kept secrets.”
by Natasha Lee – Jan 27, 2026
Marketers crown social the most powerful channel
...but there's a catch.
by Makayla Muscat – Jan 23, 2026
Blizzard and Pedestrian launch World of Warcraft activation
It's building hype ahead of the game’s March 3 release.
by Makayla Muscat – Jan 23, 2026
Melbourne Skydeck unveils ‘Melbourne Upside Out’ brand platform
Brendan Day: 'This work is a fun and playful visual metaphor.'
by Makayla Muscat – Jan 22, 2026
INVNT bumps Sarah Bailey to APAC executive creative director
Bailey steps into the ECD role after serving as senior creative director.
by Vihan Mathur – Jan 22, 2026
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