Coopers Brewery has launched the next chapter of its ‘Forever Original’ brand platform via Special and EXIT.
“For some, there’s no better canvas for originality than the pool table at their local. Flair reigns, physics bends and the rules melt away,” said Special ECD Ryan Fitzgerald.
“In these moments, there’s no better beer to raise than a Coopers because originals drink original.”
The spot is set in a classic Australian pub with a character playing pool like no one’s watching.
“With this iteration of ‘Forever Original’, we’re excited to include the punters that drink us, while celebrating the confidence that comes from being independent and truly yourself,” said Coopers brand manager Jessica Douglas.
The campaign is rolling out nationally across broadcast, cinema, OOH, digital and social.
Credits
Client: Coopers
National Marketing Manager: Kate Dowd
Brand Manager: Jess Douglas
Campaign Manager: Lucy Noblet
Social and Digital Manager: Aaron Child
Agency: Special
CEO/Partner: Lindsey Evans
CCO/Partners: Tom Martin & Julian Schreiber
CSO/Partner: Rebecca Stambanis
ECD: Ryan Fitzgerald
Creatives: Bella Plush, Anthony Eid
Copywriter: Sophia Cussell
Managing Director: Sasha Firth
Team Lead: Ollie May
Senior Business Director: Marnie Dunn
Head of Film + Content: Sophie Simmons
Senior Producer: Katherine Muir
Film Prod Co: EXIT
Managing Partner: Wilf Sweetland
Managing Partner: Declan Cahill
Executive Producer: Leah Churchill-Brown
Head of Production: Jacquie Riley
Director: Conor Mercury
Producer: Luke Kneller
D.o.P: Germain McMicking
Editor: James Ashbolt
Grade: Edel Rafferty
Online: Jamie Scott
Music: Level 2
Sound: Rumble Studios
Sound Engineer: Sean Wilkinson
Stills: Charlie Hawks, Hart&Co
Media Agency: Atomic 212
General Manager: Natalie Morley
Media Director: Maddy Papilion
Strategy Director: Sam Bessell
Senior Digital Media Manager: Ray Liew
Media Manager: Kate Moroney