Better Homes and Gardens has launched a dedicated Amazon Australia storefront, becoming one of the first Australian publishers to bring editor-curated shopping recommendations directly onto the platform ahead of Amazon Prime Day.
The storefront consolidates editor-curated product picks, seasonal shopping guides and household favourites into a single destination, giving Better Homes and Gardens’ audience a direct path from content to purchase.
“The Amazon storefront is a natural extension of the Better Homes and Gardens shopping ecosystem,” said Megan Osborne, editor, Better Homes and Gardens.
Megan Osborne
“Our audience comes to us for trusted advice across home, garden, food and lifestyle, and increasingly they’re looking for guidance on what to buy and where to buy it.
“This storefront bridges the gap between inspiration and purchase, making it easier for our audience to discover products they can trust in a seamless and convenient shopping experience,” Osborne said.
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Commerce push extends beyond the storefront
Alongside the Amazon launch, Better Homes and Gardens is expanding its commerce offering with dedicated shoppable email edits, delivering curated product recommendations, buying guides, exclusive offers and expert advice directly to subscribers.
“Commerce is no longer confined to a single article or channel,” said Sammy Preston, Are Media head of affiliate.
“Our strategy is to build shopping ecosystems around our brands, meeting audiences wherever they’re researching and purchasing. The Better Homes and Gardens Amazon storefront is a natural extension of that strategy, creating another touchpoint for consumers to discover trusted recommendations while delivering measurable value for our retail partners.”
The numbers behind the move
According to Are Media, 96% of the Better Homes and Gardens audience takes action after engaging with its content. The brand’s commerce revenue has grown 277% year-on-year, with average order values exceeding $320 for retail partners.
The Better Homes and Gardens Amazon storefront is now live and will continue to expand throughout the year with seasonal collections, expert recommendations, and exclusive shopping content.