Shift 20 and Bus Stop Films launch The Full Frame

Shift 20 and Bus Stop Films have formalised a partnership giving brands, agencies and production companies a single pathway to hire people with disability across both cast and crew.

Launching on 7 September, The Full Frame combines the organisations’ casting and crewing capabilities, allowing clients to request one proposal covering deaf, disabled and neurodivergent talent in front of and behind the camera.

READ MORE: The Shift 20 Initiative launches world-first casting channel on TikTok via Special and PHD

READ MORE: Bus Stop Films summit to explore screen industry’s employment of people with disability

One brief for cast and crew

Under The Full Frame, Shift 20 and Bus Stop Films will work together to identify suitable cast and crew according to each project’s brief, budget and production requirements.

The offering draws on talent identified through Shift 20 Casting Call and Bus Stop Films’ national Bus Stop Employment crewing roster. Brands will have one point of contact, with support available from both organisations throughout production and assistance for talent and crew before arriving on set.

Priya Addams Williams, head of Shift 20, said: “We are so proud to be collaborating on The Full Frame to increase the inclusion of people with disability in campaigns both in front of and behind the camera. As two non-profit organisations, we are committed to creating positive change for the community with disability, and look forward to deepening ties in the advertising industry to continue doing so.”

Partnership builds on existing work

The formal agreement extends an existing relationship between the two organisations. Bus Stop Films provided crewing support for the Shift 20 Initiative’s launch campaign in 2023, while Shift 20 participated in Bus Stop Films’ Driving Change Summit in 2024 and 2025, including its Advisory Committee in 2025.

The organisations have also worked together on projects for brands including Destination NSW, Uber and Amazon to employ deaf, disabled and neurodivergent people across cast and crew.

Tracey Corbin-Matchett OAM, chief executive officer of Bus Stop Films, said: “There’s power in a partnership built on a shared commitment to changing the story on how the world not only sees disabled people, but makes space for us in production teams as well. We’re generating jobs and shifting perceptions, and I am excited for what we will achieve together.”

The Full Frame will operate separately from Shift 20’s existing brand partnership program and Bus Stop Films’ subscription program, which will continue to be available independently.