Talon Editor
SXSW Sydney: From the typewriter to TikTok, at the end of the day it is about maintaining authority
Ultimately it doesn't matter what form or medium news is being published within, it is about how the audience is engaged and establishing authority of voice.
by Talon Editor – Oct 17, 2025
SXSW Sydney: Our failure to forget the past can help us predict the future
The Growth Distillery's James Taylor asked a provocative question at SXSW: How do we predict the future if it is just the past being experienced again and again?
by Talon Editor – Oct 17, 2025
Stars gather for world premiere of The Great Entertainer, celebrating the life of Brian Walsh
The highly-anticipated documentary premieres on Foxtel and BINGE on Monday, 20 October.
by Talon Editor – Oct 17, 2025
Three thoughts on Nine's 2026 Upfronts
Mediaweek's editor attended the Nine Upfronts and came away from the event with some key thoughts on the presentation.
by Talon Editor – Oct 16, 2025
Nine Upfront 2026: The verdict from Australia’s media and marketing leaders
Nine delivered a showcase built around integration, measurement, and premium storytelling. But what was the reaction?
by Talon Editor – Oct 16, 2025
SXSW Sydney: Understanding the new rules of sports fandom with Leigh Lavery
Sports fandom is shifting and evolving as we watch and engage with sport in different ways. The Growth Distillery’s Leigh Lavery reveals more about the change.
by Talon Editor – Oct 16, 2025
QMS launches landmark research revealing the top priorities shaping marketers’ investment plans
At SXSW Sydney, QMS Global Advisor Anne Parsons announced the results and led a discussion into marketing priorities.
by Talon Editor – Oct 16, 2025
Revenue, vertical video, and unified sales across Nine + Stan + HBO Max lead the pitch at Nine's 2026 Upfronts
The pitch to buyers was clear in the room, with Nine bringing TV, streaming, news, and radio together for cross-platform, unified ad buys.
by Talon Editor – Oct 15, 2025
Nine Upfronts: 2026 Olympics leads a slate filled with defining Australian moments, sharks, and outback murder highways
Nine today unveiled its 2026 content slate to advertisers and the media during its 2026 Upfronts event in Sydney.
by Talon Editor – Oct 15, 2025
Stan launches MAFS After The Dinner Party spin-off
Stan expands the Married at First Sight franchise with new Stan Original series MAFS After The Dinner Party, streaming weekly after each dinner party episode on Nine and 9Now.
by Talon Editor – Oct 15, 2025
SXSW Sydney: Why the smartest marketers are putting friction back into the age of AI
Gai Le Roi from IAB quizzed Toni Westlake, Head of Brand and Marketing at Big Red Group, Trent Light, Head of Strategy at Ryvalmedia, and Namita Sopal, Agency Lead at Pinterest, on how marketers are redefining their use of AI.
by Talon Editor – Oct 15, 2025
Tubi Trivia completely rocked SXSW as the only panel session to mention Titanic 2
For some tremendous fun, Andrew "Bucky" Bucklow had SXSW on the edge of its seat with a hard-hitting pop culture game show
by Talon Editor – Oct 15, 2025
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