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Natasha Lee

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Natasha Lee
The next evolution of OOH won't be seen. It will be modelled: Is OOH ready to settle the scoreboard?
Opinion

The next evolution of OOH won't be seen. It will be modelled: Is OOH ready to settle the scoreboard?

QMS' Tim Murphy says advertisers now own the scoreboard - and OOH must prove its value inside the model, not beside it.

by Natasha Lee – Aug 20, 2026

Inside the mindset gap between marketers and Australians
Agency & Marketing

Inside the mindset gap between marketers and Australians

Are marketers making work for the market, or for people who think like marketers?

by Natasha Lee – Aug 20, 2026

News Australia adds two senior industry appointments
Industry Movers

News Australia adds two senior industry appointments

The hires bring senior retail, sport and entertainment expertise to News Australia as it sharpens its category strategy.

by Natasha Lee – Aug 20, 2026

UK PM duped by scammer posing as Donald Trump’s Chief of Staff
Opinion

UK PM duped by scammer posing as Donald Trump’s Chief of Staff

After an impostor reached the PM, his claim that he did 'everything right' may be the strangest part of the whole saga.

by Natasha Lee – Aug 19, 2026

Omnicom Oceania transitions Hall & Partners to Perceptive across ANZ
Agency & Marketing

Omnicom Oceania transitions Hall & Partners to Perceptive across ANZ

Jo Brockhurst will lead the Australian business as managing director, with Daniel Shaw remaining CEO across the ANZ region.

by Natasha Lee – Aug 19, 2026

Australian Idol names Morgan Evans as new judge
Media

Australian Idol names Morgan Evans as new judge

Evans joins Marcia Hines and Amy Shark as Seven refreshes its judging panel for Australian Idol's 2027 season on Seven+.

by Natasha Lee – Aug 19, 2026

The podcast database built by a woman who got sick of doing it the hard way
Media

The podcast database built by a woman who got sick of doing it the hard way

Jennifer Plahm built the podcast pitching database Australian PR pros have wished existed for years, and it is now live.

by Natasha Lee – Aug 19, 2026

No joke: Karl Stefanovic is doing stand-up
Media

No joke: Karl Stefanovic is doing stand-up

What's the deal with getting cancelled?!

by Natasha Lee – Aug 18, 2026

Australians want local content but struggle to find it, new report finds
Media

Australians want local content but struggle to find it, new report finds

Screen Australia warns that discoverability is now as important as production itself.

by Natasha Lee – Aug 18, 2026

BBC Studios launches Creator Lab Australia
Media

BBC Studios launches Creator Lab Australia

The new program will give Australian YouTube creators access to established IP, mentoring and development opportunities.

by Natasha Lee – Aug 18, 2026

Women hold just 13% of AI leadership roles despite salaries more than doubling
Agency & Marketing

Women hold just 13% of AI leadership roles despite salaries more than doubling

LinkedIn data shows women and workers without degrees remain shut out of many of the highest-paid AI roles today.

by Natasha Lee – Aug 18, 2026

'Blanding over branding': Adland weighs in on Instagram’s new look
Agency & Marketing

'Blanding over branding': Adland weighs in on Instagram’s new look

With creatives split over whether the refresh is smart evolution or another step towards a blander, more generic internet.

by Natasha Lee – Aug 17, 2026

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