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Dan Barrett

364 posts
DB
Dan Barrett was the editor of Mediaweek and is a longtime media industry commentator & critic. He writes the Always Be Watching email newsletter. Former media roles include: SBS, iSentia, and Mediacom. He was one of Australia's first podcasters and is passionate about building communities around media.
Forget influencers - Snapchat finds Aussie Gen Z shoppers trust friends more
Social Media

Forget influencers - Snapchat finds Aussie Gen Z shoppers trust friends more

New Snapchat research reveals young Australians are turning to friends — not influencers or algorithms — for shopping inspiration this peak retail season.

by Dan BarrettAug 14, 2025

Nic Christensen and Luke Robinson launch media & tech consultancy biz StoryDisco
News

Nic Christensen and Luke Robinson launch media & tech consultancy biz StoryDisco

StoryDisco is a consultancy blending brand strategy, communications, and experience for media and technology clients.

by Dan BarrettAug 13, 2025

How is your brand being portrayed on GenAI platforms like ChatGPT? Meltwater has a tool to track that
AI

How is your brand being portrayed on GenAI platforms like ChatGPT? Meltwater has a tool to track that

Meltwater has launched GenAI Lens in Australia, giving brands visibility into how they’re portrayed across platforms like ChatGPT, Claude, Gemini and Perplexity.

by Dan BarrettAug 13, 2025

Price increase: Are you ready to pay $28.99 a month for Netflix?
Streaming

Price increase: Are you ready to pay $28.99 a month for Netflix?

With yet another Netflix price increase in effect, will it cause you to rethink how much you are paying for streaming?

by Dan BarrettAug 13, 2025

The home screen is the new prime time for Connected TVs
Platforms

The home screen is the new prime time for Connected TVs

LG Ad Solutions’ latest research finds the Smart TV home screen has become the starting point for half of Australian CTV viewers.

by Dan BarrettAug 13, 2025

Shaun Davies knows the media and marketing industry needs better AI training
AI

Shaun Davies knows the media and marketing industry needs better AI training

Shaun Davies has founded The AI Training Company to bridge the gap between AI ambition and real-world execution in Australian workplaces.

by Dan BarrettAug 12, 2025

ABC announces Mushroom Case Daily spin-off, focus on trial of Outback Wrangler's Matt Wright
Podcasts

ABC announces Mushroom Case Daily spin-off, focus on trial of Outback Wrangler's Matt Wright

ABC launches The Case Of podcast with Stephen Stockwell, delivering twice-weekly courtroom coverage starting with Matt Wright’s Darwin trial.

by Dan BarrettAug 12, 2025

Who is Robbo? Ad Standards says Mazda's ute driver was not safe to be around on-site
Creative

Who is Robbo? Ad Standards says Mazda's ute driver was not safe to be around on-site

The Ad Standards community panel resolved a complaint regarding the Mazda BT-50 ute, following accusations it promoted reckless driving.

by Dan BarrettAug 11, 2025

OpenAI's GPT-5 is here - what does it mean for users
AI

OpenAI's GPT-5 is here - what does it mean for users

It's not so good you need to quit your day job just yet, but what will you get out of ChatGPT with its latest update?

by Dan BarrettAug 8, 2025

First trailer for The Office spin-off The Paper and where to stream it in Australia
Television

First trailer for The Office spin-off The Paper and where to stream it in Australia

Watch the first trailer for The Paper, a TV series spin-off from the American version of The Office. It debuts in Australia next month.

by Dan BarrettAug 8, 2025

Media prides itself on being so progressive. So, why in 2025 are industry CEO's still 70% men?
News

Media prides itself on being so progressive. So, why in 2025 are industry CEO's still 70% men?

In the media industry, there's only 30% of women in MD and CEO roles. How is that acceptable in one of the most progressive industries?

by Dan BarrettAug 7, 2025

Disney to launch streaming TV Hulu brand in Australia
Television

Disney to launch streaming TV Hulu brand in Australia

As Disney takes full ownership of Hulu, it is phasing out Star to offer a single unified global brand for its general entertainment streaming.

by Dan BarrettAug 6, 2025

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