Alisha Buaya
Publicis launches Disability Access and Inclusion Plan
The plan was developed in collaboration with the Australian Disability Network and Publicis’ EnABLE committee.
by Alisha Buaya – Mar 18, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
Enigma launches third instalment of Kennards' Ken Oath campaign
Jack Mason: "The campaign keeps all the fun and likeable sentiments of the previous campaigns but really places the customer at the heart of the story."
by Alisha Buaya – Mar 15, 2024
Albanese confirms 'no plans' to block TikTok in Australia
"We'll take advice, but we have no plans to do that. I think you've got to be pretty cautious."
by Alisha Buaya – Mar 15, 2024
TodayTix nabs Sarah Wilson as marketing director
Wilson will lead all sales and marketing efforts for the digital ticketing platform.
by Alisha Buaya – Mar 14, 2024
Meta denies 'stealing' news content, says it drives $115m in traffic to publishers
Meta has claimed criticism of its recent decision to exit news deals shows a "misunderstanding of how news content works on Facebook".
by Alisha Buaya – Mar 14, 2024
Sportsbet, McDonald’s, CBUS, KIA: Foxtel Media unveils new and returning sponsors for 2024 NRL season
The sponsorship announcement follows Round One at Allegiant Stadium in Las Vegas.
by Alisha Buaya – Mar 14, 2024
Australians remain sceptical of businesses and media: Edelman Trust Barometer
Distrust in government leaders went up three percentage points to 59%. It was the same with business leaders, rising five points to 59%.
by Alisha Buaya – Mar 14, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Avid Collective and Brand Metrics partner on native content campaign insights
Avid will measure the impact of brand awareness, brand consideration, brand preference, and action intent.
by Alisha Buaya – Mar 13, 2024
Ciaran Miller-Stubbs and Matt Ennis join Enigma
Managing director Jack Mason said their additions are about "bolstering our management, while also deepening our client offering."
by Alisha Buaya – Mar 13, 2024
Avenue C takes QuickBooks media account from UM
Avenue C "appealed to us over the multiple layers of seniority and complexity in a traditional media house."
by Alisha Buaya – Mar 13, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.