Alisha Buaya
LG integrates appliances on Seven's Dream Home via Hearts & Science
LG has further extended the partnership by leveraging 7CIC, Seven’s new shoppable, in-content ad product.
by Alisha Buaya – Jun 3, 2024
Maurice Blackburn Lawyers appoints Match & Wood and Overdose Digital
The account was held by incumbent Half Dome for the past six years.
by Alisha Buaya – Jun 3, 2024
Simon Pugh joins Apparent as chief media officer
Pugh joins the independent agency after helping establish the newly formed essenceMediacom agency in Australia as chief client officer.
by Alisha Buaya – Jun 3, 2024
Australian Venue Co. launches retail media network
"AVC Experience+ invites brands to think big and act bold with digital campaigns that are integrated with on-site customer experiences."
by Alisha Buaya – Jun 3, 2024
KFC, New Balance, FIFA, L’Oreal and ALDI campaigns among 2024 MFA Awards finalists
"I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."
by Alisha Buaya – Jun 3, 2024
Meta rolls out age verification, anti-bullying features for teens
The new features follow the launch of 36 Months, a campaign lobbying to increase the age of social media citizenship from 13 to 16.
by Alisha Buaya – May 31, 2024
TV Ratings 30 May 2024: Port Adelaide stays in top three despite losing to Carlton
Parramatta Eels took down Cronulla Sharks 34 to 22.
by Alisha Buaya – May 31, 2024
How the 'Rule of 30’ can help advertisers deliver greater impact in key demos
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
by Alisha Buaya – May 31, 2024
Mark Tompkins becomes Enthral's first creative director
"We've been looking to introduce this role into the agency for a while."
by Alisha Buaya – May 31, 2024
Media Movers: Fein, Geer, and Colter, Mat Baxter, Natalie Harvey, Jacqui Abbott, Adrián Flores
Mediaweek looks back on May's big moves - and there's plenty of them.
by Alisha Buaya – May 31, 2024
Avid Collective and Mindshare unveil Citizens of the Reef campaign
This campaign is Avid Collective and Mindshare's second pro-bono offering for Citizens of the Reef.
by Alisha Buaya – May 31, 2024
LiSTNR and DataCo partner to accelerate data cleanroom strategy
"Being able to data match is the highest value property that you can buy in digital audio because it enables ad dollars to work harder."
by Alisha Buaya – May 31, 2024
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