Alisha Buaya
Arnott's Group and The Neighbourhood on last minute decisions which make the work better: Inside Effectiveness
"The way Arnott's and The Neighbourhood work is a really clear KPI structure, we're all celebrating the results we're getting."
by Alisha Buaya – Jun 12, 2024
Ancestry launches inaugural campaign with State of Origin
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
by Alisha Buaya – Jun 12, 2024
Francis Coady launches Grand Pacific Entertainment & Advisory
The business will offer advertising advisory services, plus develop and fund scripted dramas, documentaries, comedies, music, and podcasts.
by Alisha Buaya – Jun 12, 2024
Claxon appointed media and creative agency of record for Celebrity Ink
The agency will drive customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US markets.
by Alisha Buaya – Jun 11, 2024
Veridooh and Hivestack launch global partnership in 'watershed moment for OOH'
"Bringing the two together will increase confidence in the medium, in turn generating greater investment into programmatic DOOH."
by Alisha Buaya – Jun 11, 2024
Indie media agencies forecast 10-20% ad spend growth
Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
by Alisha Buaya – Jun 11, 2024
Clemenger BBDO hires Rhian Mason to launch social, PR, and influence practice
Mason will collaborate with chief strategy and experience officer Simon Wassef to help brands participate in, and experiment with, culture.
by Alisha Buaya – Jun 11, 2024
EssenceMediacom retains Queensland government account
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
by Alisha Buaya – Jun 11, 2024
Endeavour's retail media arm partners with Zitcha
The news comes after Zitcha announced its partnership with US-based Venvee last month.
by Alisha Buaya – Jun 7, 2024
APAC divided on the AI revolution: Ipsos Monitor
66% of New Zealanders and 64% of Australians said AI makes them nervous.
by Alisha Buaya – Jun 7, 2024
Vivid Sydney and NOVA Entertainment team up for drone show
"Having a giant Nova Boy in the sky is also just unbelievably cool."
by Alisha Buaya – Jun 7, 2024
Aussies and Kiwis concerned content is being altered to fuel misinformation
77% of AUNZ consumers said it was becoming difficult to verify whether the content they were consuming online was trustworthy.
by Alisha Buaya – Jun 7, 2024
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