Alisha Buaya
Claxon appointed media and creative agency of record for Celebrity Ink
The agency will drive customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US markets.
by Alisha Buaya – Jun 11, 2024
Veridooh and Hivestack launch global partnership in 'watershed moment for OOH'
"Bringing the two together will increase confidence in the medium, in turn generating greater investment into programmatic DOOH."
by Alisha Buaya – Jun 11, 2024
Indie media agencies forecast 10-20% ad spend growth
Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
by Alisha Buaya – Jun 11, 2024
Clemenger BBDO hires Rhian Mason to launch social, PR, and influence practice
Mason will collaborate with chief strategy and experience officer Simon Wassef to help brands participate in, and experiment with, culture.
by Alisha Buaya – Jun 11, 2024
EssenceMediacom retains Queensland government account
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
by Alisha Buaya – Jun 11, 2024
Endeavour's retail media arm partners with Zitcha
The news comes after Zitcha announced its partnership with US-based Venvee last month.
by Alisha Buaya – Jun 7, 2024
APAC divided on the AI revolution: Ipsos Monitor
66% of New Zealanders and 64% of Australians said AI makes them nervous.
by Alisha Buaya – Jun 7, 2024
Vivid Sydney and NOVA Entertainment team up for drone show
"Having a giant Nova Boy in the sky is also just unbelievably cool."
by Alisha Buaya – Jun 7, 2024
Aussies and Kiwis concerned content is being altered to fuel misinformation
77% of AUNZ consumers said it was becoming difficult to verify whether the content they were consuming online was trustworthy.
by Alisha Buaya – Jun 7, 2024
Meeting of the Minds: Tegan Knight and Garry Dawson from Hopeful Monsters
Knight and Dawson share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Jun 7, 2024
Media Movers: Luke Girgis, Mike Napolitano, Liz Harper, Alex Sol Watts, Michael Desiere
Matt Kaufman joined Amazon Web Services, Starcom made key hires, and Catalano's View Media Group made five leadership appointments.
by Alisha Buaya – Jun 7, 2024
Adobe's AI Assistant made available across applications
AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.
by Alisha Buaya – Jun 6, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.