Alisha Buaya
Darrell Lea appoints Atomic 212° to lead media planning and buying
"With their data insights, media strategy and a team who know us and our story, we will continue to grow."
by Alisha Buaya – Jun 14, 2024
Meltwater makes executive and board appointments, partners with Microsoft and Walkley Foundation
Chris Hackney has joined as chief product officer, and Bryan Law has joined the board.
by Alisha Buaya – Jun 14, 2024
Media Movers: Peter Costello, Matt Holmes, Scott Lorson, Rhian Mason, Sylvia Pickering
Plus: Ben Miles' promotion, Alexandra Bliekast leaves News Corp, Snap's Dina Bailey joins Time Out.
by Alisha Buaya – Jun 14, 2024
Mediaweek Next of the Best winners revealed: Henry Innis, Robert Irwin, Celia Garforth, and more
Henry Innis: "You've made my dream come true, and I hope we can change the world of marketing effectiveness together."
by Alisha Buaya – Jun 13, 2024
Avenue C leverages UEFA Euro 2024 to launch Diplomatico Rum campaign
The Heart of the Rum campaign will surround the UEFA Euro 2024 on Optus Sport, encompassing both linear and BVOD platforms.
by Alisha Buaya – Jun 13, 2024
Lynx appoints Hello as creative agency of record
The independent integrated agency will lead creative and activations in partnership with Mindshare and Forward PR.
by Alisha Buaya – Jun 13, 2024
Aussie ad revenue to reach $23.5bn despite economic challenges: GroupM
Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
by Alisha Buaya – Jun 13, 2024
The Spec Sheet launches OOH campaign with an error on the big screen
The campaign shows the DOOH ad dispatched in the wrong size to make a point of the problem.
by Alisha Buaya – Jun 12, 2024
Lee Liversedge joins Enigma as creative director of brand, property, and place
"The focus of my career has been on creating connected brand experiences that stimulate and amplify human behaviours wherever people live, work, and play."
by Alisha Buaya – Jun 12, 2024
Arnott's Group and The Neighbourhood on last minute decisions which make the work better: Inside Effectiveness
"The way Arnott's and The Neighbourhood work is a really clear KPI structure, we're all celebrating the results we're getting."
by Alisha Buaya – Jun 12, 2024
Ancestry launches inaugural campaign with State of Origin
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
by Alisha Buaya – Jun 12, 2024
Francis Coady launches Grand Pacific Entertainment & Advisory
The business will offer advertising advisory services, plus develop and fund scripted dramas, documentaries, comedies, music, and podcasts.
by Alisha Buaya – Jun 12, 2024
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