Alisha Buaya
Nexxen and The Trade Desk partner to provide access to ACR data segments
Josif Zanich: "Our strategic partnership with The Trade Desk is changing that narrative, enabling more advertisers to reach the right audiences, particularly across CTV."
by Alisha Buaya – Aug 23, 2024
'Trust in your people and the process': Taylor Fielding on TFM Digital marking its third year and what the industry needs to talk more about
"We started as a specialist, and today even more than when we started we’re living that purpose and vision."
by Alisha Buaya – Aug 23, 2024
The Ads That Made Us: Pink Lady Lamp, Chocosui's and Hello Christmas
This week: Annie Price, Dorian Lagarrigue and Emma Roach.
by Alisha Buaya – Aug 23, 2024
POLY and Yango team up with BYD to launch OOH campaign
BYD’s latest campaign instalment includes special builds on oOh!’s bus shelters to maximise visibility and impact.
by Alisha Buaya – Aug 23, 2024
David Anderson resigns as ABC managing director
Anderson will stay in the role until a new managing director has been appointed to ensure a smooth transition.
by Alisha Buaya – Aug 22, 2024
The Core Agency launches new campaign for Just Better Care
Ryan McMahon: "This latest work from the team is consistent with the Core Agency process to get to the core of a brand strategy and nail it."
by Alisha Buaya – Aug 22, 2024
F*ck The Cupcakes launches second instalment of Yeah the Pies
The event will see men from the industry cook up pies and have conversations about gender equality.
by Alisha Buaya – Aug 22, 2024
Increase in "juniorisation" of digital advertising and ad tech industry workforce: IAB
Over three-quarters of open positions in the industry target people with one to five years of experience.
by Alisha Buaya – Aug 22, 2024
Media Movers: Michael Desiere, Genevieve Brammall, Nine Publishing's Andrew Webster, Andrew Hornery and Helen Pitt
Plus: New roles for Sharyn Ghidella and Steve Hart from 7News.
by Alisha Buaya – Aug 22, 2024
News.com.au reclaims top news brands ranking as Paris 2024 Olympics dominates cycle: Ipsos iris
The News Corp title took back pole position in the news brands rankings with 12.9 million unique visitors, followed by the broadcaster's newly refreshed online news offering with 12.7 million.
by Alisha Buaya – Aug 21, 2024
INVNT and Live Nation team up launch The Weeknd's Australian stadium tour
The experience featured cryptic messages like "Everything Will Fade" and "The End Is Near" appearing through 3D-mapped projections on Melbourne's Nylex Plastics Factory.
by Alisha Buaya – Aug 21, 2024
CHEP Network appointed creative agency for Bupa
Lee Leggett: "It is incredibly meaningful to us to become a partner of an iconic brand that cares deeply about the wellbeing of Australians and creating healthier, happier lives."
by Alisha Buaya – Aug 21, 2024
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