Alisha Buaya
'This is a big change that's coming straight to their face': ADMA's Sarla Fernando on getting marketers ready for privacy reform
"Marketers don't need to be lawyers, but they need to feed into the framework that a company will develop to meet the reform and be compliant."
by Alisha Buaya – Aug 29, 2024
Tanya Plibersek and news publishing industry leaders tour Chullora Print Facility
The tour comes as the news publishing media industry has been recognised for recycling leadership under the National Environmental Sustainability Agreement.
by Alisha Buaya – Aug 28, 2024
QMS delivers 40,000 pieces of Paris Olympics 2024 content
Tim Murphy: "The Paris 2024 Olympic Games have been the preeminent display of how brands can utilise DOOH’s immediacy and its geographical impact to deliver broadcast scale audience reach."
by Alisha Buaya – Aug 28, 2024
Gravity Media and TEG Sport team up to deliver Perth International Football Cup coverage
Mike Purcell: "Football is in our production and broadcast DNA."
by Alisha Buaya – Aug 28, 2024
IMAA reveals the eight finalists of its inaugural Pitch-Chella initiative
Sam Buchanan: "Each pitch demonstrated a high level of creativity and innovation, and a deep understanding of the brief, target audience and desired result."
by Alisha Buaya – Aug 28, 2024
'There are parts of life where inefficiency is good': Tom Goodwin on the implications of AI on new talent and entry-level roles
"Most people are fantastic at their jobs because they did shit jobs for quite a long time, and they use that to learn."
by Alisha Buaya – Aug 28, 2024
oOh!media expands Adelaide network with double-sided large format digital billboard
Paul Sigaloff: "The digitisation of our City of Adelaide Street furniture network, significantly enhances our ability to drive brand fame and deliver exceptional results for advertisers at scale."
by Alisha Buaya – Aug 27, 2024
MFA reveals finalists for the 2024 NGEN Award
The seven finalists for the award are from Initiative, Match & Wood, NewsCorp and UM.
by Alisha Buaya – Aug 27, 2024
Edward McMutrie joins Magic as head of signal
McMutrie was the data science chapter lead for ANZ and had a three-year stint at The Lumery, leading its data and analytics function.
by Alisha Buaya – Aug 27, 2024
'Customers want to be rewarded, surprised and delighted': Joanna Robinson on the launch of The Iconic's loyalty program
"Our point of difference is we're going to use our customers to design the ultimate loyalty program."
by Alisha Buaya – Aug 27, 2024
Nick Kyrgios, Devika Bulchandani and Lucy Lawless: SXSW Sydney unveils new round of speakers, sessions and networking opportunities
Plus: Google's Wesley Chan, MIT Technology Review CEO Elizabeth Bramson-Boudreau and Intel Corporation futurist, Brian David Johnson.
by Alisha Buaya – Aug 26, 2024
Social Ventures Australia (SVA) launches brand refresh with Principals
Moensie Rossier: "SVA applies its energy and creative problem solving to address entrenched social issues. The refreshed brand identity reflects this."
by Alisha Buaya – Aug 26, 2024
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