Alisha Buaya
Nakul Legha appointed as head of scripted at SBS
Legha joined SBS from Netflix where he spent several years helping to grow the streamer’s local content strategy and oversaw original developments and productions.
by Alisha Buaya – Oct 13, 2024
Scope3 to expand into sustainable AI after raising $25m funding
Brian O’Kelley: 'AI and the media industry are soon going to be indistinguishable.'
by Alisha Buaya – Oct 13, 2024
VMO reveals Ultimate Media Champion winners
Over six intense weeks, more than 200 media agency professionals tested the limits of their mental and physical strength, endurance, and determination.
by Alisha Buaya – Oct 13, 2024
DoubleVerify expands pre-screen content controls on Facebook and Instagram
Mark Zagorski: 'It's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run.'
by Alisha Buaya – Oct 11, 2024
World's most valuable brands miss out on $3.5 trillion of value creation: Interbrand's Best Global Brands Report
The list revealed a lack of investment in long-term brand strategy has left the Best Global Brands with at least $US3.5T of unrealised value.
by Alisha Buaya – Oct 11, 2024
'We're all leaning in': John Sintras on Mutinex's growth and 'taking nothing for granted' in its roadmap over the next 12 months
'It's a very fast-moving company with no bureaucracy. Often hectic. Often too much to do, but that's what's so exciting about it.'
by Alisha Buaya – Oct 11, 2024
Media Movers: Peter Horgan, Elizabeth Fox, David Bielenberg, Elyse Foley and Nick Hayes
Plus: Brinda Dekiwadia, Daren Polo, Adele Burke and Kim Le Gras.
by Alisha Buaya – Oct 11, 2024
Meeting of The Minds: Orange Line's Aishling Farrell and Ayaki Ito
Farrell and Ito share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Oct 11, 2024
Amplify brings The Creatorverse and AI-generated wrap party to SXSW Sydney 2024
Tom Maynard: "This event is about showing other brands what’s possible when they tap into the creator economy."
by Alisha Buaya – Oct 10, 2024
Optus challenge status quo with simple product experience via Emotive and UM
Cam Luby: "This is not about promoting products in lieu of brand, it’s about using our strong product propositions to drive growth and brand together with a focus on customer needs and wants at the core."
by Alisha Buaya – Oct 10, 2024
Toyota shows why the HiLux gets the job done via Saatchi & Saatchi
Avish Gordhan: "This campaign tells that story with tongue planted firmly in check. The warning is clear: Don’t send a ute to do a HiLux job."
by Alisha Buaya – Oct 10, 2024
AGL highlights energy efficiency in diverse languages via SBS CulturalConnect and Identity Communications
Santosh Murthy: "AGL has demonstrated tremendous leadership through this initiative by going above and beyond to engage all Australians."
by Alisha Buaya – Oct 10, 2024
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