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Alisha Buaya

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Alisha Buaya
Cody Simpson and Great Northern Brewing Co. enjoy the great outdoors via Clemenger BBDO
Agencies

Cody Simpson and Great Northern Brewing Co. enjoy the great outdoors via Clemenger BBDO

Ant Phillips: "The six part adventure and interview series is the beginning of Great Northern’s move into entertainment and we’re excited to bring it to life."

by Alisha Buaya – Oct 14, 2024

'We're in the business of simple, not easy': Duncan Allan, Cameron Roberts, Tom O'Connor launch independent media agency Fourteen10
Agencies

'We're in the business of simple, not easy': Duncan Allan, Cameron Roberts, Tom O'Connor launch independent media agency Fourteen10

Bryan Wilmot, CMO of foundation client Stake, also spoke to Mediaweek about the agency's support as start-up to becoming Australia's the third-largest broker.

by Alisha Buaya – Oct 14, 2024

'I like to be a bit of an agitator': Atomic 212's Asier Carazo on building 'the best strategy team in Australia'
Agencies

'I like to be a bit of an agitator': Atomic 212's Asier Carazo on building 'the best strategy team in Australia'

Plus: Carazo on the state of diversity in the industry and the importance of retaining clients.

by Alisha Buaya – Oct 13, 2024

Nakul Legha appointed as head of scripted at SBS
News

Nakul Legha appointed as head of scripted at SBS

Legha joined SBS from Netflix where he spent several years helping to grow the streamer’s local content strategy and oversaw original developments and productions.

by Alisha Buaya – Oct 13, 2024

Scope3 to expand into sustainable AI after raising $25m funding
Business

Scope3 to expand into sustainable AI after raising $25m funding

Brian O’Kelley: 'AI and the media industry are soon going to be indistinguishable.'

by Alisha Buaya – Oct 13, 2024

VMO reveals Ultimate Media Champion winners
News

VMO reveals Ultimate Media Champion winners

Over six intense weeks, more than 200 media agency professionals tested the limits of their mental and physical strength, endurance, and determination.

by Alisha Buaya – Oct 13, 2024

DoubleVerify expands pre-screen content controls on Facebook and Instagram
Digital

DoubleVerify expands pre-screen content controls on Facebook and Instagram

Mark Zagorski: 'It's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run.'

by Alisha Buaya – Oct 11, 2024

World's most valuable brands miss out on $3.5 trillion of value creation: Interbrand's Best Global Brands Report
Brands

World's most valuable brands miss out on $3.5 trillion of value creation: Interbrand's Best Global Brands Report

The list revealed a lack of investment in long-term brand strategy has left the Best Global Brands with at least $US3.5T of unrealised value.

by Alisha Buaya – Oct 11, 2024

'We're all leaning in': John Sintras on Mutinex's growth and 'taking nothing for granted' in its roadmap over the next 12 months
Marketing

'We're all leaning in': John Sintras on Mutinex's growth and 'taking nothing for granted' in its roadmap over the next 12 months

'It's a very fast-moving company with no bureaucracy. Often hectic. Often too much to do, but that's what's so exciting about it.'

by Alisha Buaya – Oct 11, 2024

Media Movers: Peter Horgan, Elizabeth Fox, David Bielenberg, Elyse Foley and Nick Hayes
News

Media Movers: Peter Horgan, Elizabeth Fox, David Bielenberg, Elyse Foley and Nick Hayes

Plus: Brinda Dekiwadia, Daren Polo, Adele Burke and Kim Le Gras.

by Alisha Buaya – Oct 11, 2024

Meeting of The Minds: Orange Line's Aishling Farrell and Ayaki Ito
Agencies

Meeting of The Minds: Orange Line's Aishling Farrell and Ayaki Ito

Farrell and Ito share their best career advice, hot takes, and what they currently have on repeat.

by Alisha Buaya – Oct 11, 2024

Amplify brings The Creatorverse and AI-generated wrap party to SXSW Sydney 2024
News

Amplify brings The Creatorverse and AI-generated wrap party to SXSW Sydney 2024

Tom Maynard: "This event is about showing other brands what’s possible when they tap into the creator economy."

by Alisha Buaya – Oct 10, 2024

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