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Alisha Buaya

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Alisha Buaya
Melbourne Social Co wins Oates cleaning products social media account
Agencies

Melbourne Social Co wins Oates cleaning products social media account

Shelley Friesen: 'We see such an incredible opportunity to elevate the brand’s social media footprint in 2024 and into 2025, through strategy and engaging organic content.'

by Alisha Buaya – Oct 17, 2024

GroupM and Mindshare launch Inclusive Influencer tool
Agencies

GroupM and Mindshare launch Inclusive Influencer tool

Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics whilst also supporting vital creator communities and fostering diverse representation.'

by Alisha Buaya – Oct 17, 2024

The Monkeys and MLA launch 'The Greatest' brand campaign for Aussie Beef
Agencies

The Monkeys and MLA launch 'The Greatest' brand campaign for Aussie Beef

Tara Ford: 'We were tasked with demonstrating just how desirable Aussie Beef is to Aussies in a sophisticated fashion, without sacrificing entertainment.'

by Alisha Buaya – Oct 16, 2024

Ricky Chanana joins PubMatic as director, advertiser solutions for ANZ
Digital

Ricky Chanana joins PubMatic as director, advertiser solutions for ANZ

James Young: 'His extensive relationships across the market, combined with his humble and engaging approach, make him an exceptional leader.'

by Alisha Buaya – Oct 16, 2024

Thinkerbell builds CX capabilities with acquisition of HardHat
Agencies

Thinkerbell builds CX capabilities with acquisition of HardHat

Margie Reid: 'This will mean that we can unleash the power of Measured Magic for our clients across their entire customer experience.'

by Alisha Buaya – Oct 16, 2024

Tag promotes Zoe Goodhardt to partner
Agencies

Tag promotes Zoe Goodhardt to partner

Gary Tenenbaum: 'It's great to be able to recognise Zoe’s contribution to TAG by officially naming her as a partner.'

by Alisha Buaya – Oct 16, 2024

Thinkerbell and VMO launch a-peeling campaign for National Banana Day
Agencies

Thinkerbell and VMO launch a-peeling campaign for National Banana Day

Philippa Netolicky: 'Anything that means more bananas purchased and eaten, and more gym sessions, sounds pretty good to us.'

by Alisha Buaya – Oct 16, 2024

Channel Factory appoints Gabby Corcoran as sales director for independent new business
Digital

Channel Factory appoints Gabby Corcoran as sales director for independent new business

James Rose: 'Her ability to build relationships with key decision-makers will help us deliver solutions that not only meet our clients' needs but also enhance our credibility and visibility within the independent agency sector.'

by Alisha Buaya – Oct 16, 2024

GroupM and Avenue C commit to AgeInc's Age Inclusive Employer Endorsement principles
Agencies

GroupM and Avenue C commit to AgeInc's Age Inclusive Employer Endorsement principles

Greg “Sparrow” Graham: "When AgeInc approached us to help spread the word among adland agencies re its initiative, we jumped at the chance."

by Alisha Buaya – Oct 15, 2024

'All in service of growth': JCDecaux unveils relaunch of advertising offering at Sydney, Adelaide and Perth airports
Outdoor

'All in service of growth': JCDecaux unveils relaunch of advertising offering at Sydney, Adelaide and Perth airports

Jemma Enright: 'Our relaunch isn’t just about upgrading assets; it’s about delivering more opportunities for brands to grow through smart airport media strategies,” added Enright.'

by Alisha Buaya – Oct 15, 2024

MFA launches psychosocial safety guide for agencies, clients and media owners
Agencies

MFA launches psychosocial safety guide for agencies, clients and media owners

Linda Wong: "The MFA People First Playbook was created in recognition of the critical importance of mental health and psychosocial safety in the workplace."

by Alisha Buaya – Oct 14, 2024

Wavemaker promotes Steve Thornton, Kristy Kinzett and Stephen Drawbridge
Agencies

Wavemaker promotes Steve Thornton, Kristy Kinzett and Stephen Drawbridge

Peter Vogel: "Promoting from within is a big part of Wavemaker’s culture of positively provoking growth for our people, our business and our clients."

by Alisha Buaya – Oct 14, 2024

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Alisha Buaya | Mediaweek