Alisha Buaya
Schweppes launches soft sensory space at the NGV via Clemenger BBDO and Traffik
Lauren Fildes: 'This experience is designed to immerse visitors in a complete sensory journey.'
by Alisha Buaya – Dec 20, 2024
The Ads That Made Us: Old school sun safety, Don't Hold Back with Jeep and Anything Goes with Cadbury
For the final week, Mediaweek’s very own Alisha Buaya, Jasper Baumann and Emma Shepherd share their picks.
by Alisha Buaya – Dec 20, 2024
Year of Brat, royal photoshop fail, holding space for Wicked and the Bumble fumble: The best and worst pop culture marketing moments of 2024
The discourse surrounding popular culture and marketing rose to new heights this year.
by Alisha Buaya – Dec 20, 2024
Feeling hot hot hot! A look at the summer campaigns that capture the swelter season in 2024
From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.
by Alisha Buaya – Dec 20, 2024
Man of Many reveals sleek website redesign to provide readers an 'exceptional experience'
Scott Purcell: 'This redesign is not just about a new look—itʼs about creating an exceptional experience for our readers and laying the foundation for an exciting future.'
by Alisha Buaya – Dec 19, 2024
Jetstar launches Seeking Sandmates content series via Thinkerbell
Tom Wenborn: 'Let's hope this new Jetstar tradition catches on, and we see merry little Sandpeople pop up all over the country.'
by Alisha Buaya – Dec 19, 2024
Free TV calls for commercial broadcasting tax to be 'permanently abolished'
'The tax disproportionately affects regional broadcasters who need more transmitters to broadcast to regional and remote areas.'
by Alisha Buaya – Dec 19, 2024
IAS releases Quality Attention Optimisation product and Social Attention measurement
Srishti Gupta: 'Quality Attention Optimisation brings a new, simple way for advertisers to action insights from their measurement scores to boost their results.'
by Alisha Buaya – Dec 19, 2024
Media Roundup: Nine apologises for referring to the wrong Alan, Stepho's resignation, Paul Clarke joins Beyond, Commercial Broadcasting Tax pause
Disney settles Trump defamation suit, Claudia Karvan on final season of Bump, Doctor Who Christmas, Disney pulls transgender story line.
by Alisha Buaya – Dec 19, 2024
2025 trend: Continued success for dynamic creative optimisation
The next 12 months is not just about knowing your niche audiences but being able to reach them with the feeling of tailored content at scale.
by Alisha Buaya – Dec 19, 2024
BBC Studios, Disney and Ludo Studio team up to bring Bluey to the big screen
Joe Brumm: 'I really enjoyed the experience of working with a longer format on ‘The Sign’ in Series 3, so going even further with a feature film feels like a natural extension of that.'
by Alisha Buaya – Dec 18, 2024
Uber One, Redbull, One NZ and McDonald's partner with Live Nation ANZ for Rhythm & Vines festival
Bridgette Walker: 'This year we’ve included even more opportunities to engage with thousands of festival goers, and be part of their memorable moments as they ring in the New Year.'
by Alisha Buaya – Dec 18, 2024
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