BBC Studios appoints Erin Williams to lead APAC ad sales

BBC Studios appointed Erin Williams as Senior Vice President, Advertising Sales & StoryWorks, Asia Pacific. 

Williams is based in Singapore. She will lead BBC Studios' advertising sales strategy across the Asia Pacific region, including Japan and ANZ. She will oversee the regional sales organisation. 

Her responsibilities include revenue growth, client relationships, and the company's advertising and branded content offering across platforms.

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 Williams previously held senior roles at CNN, Time Warner and Fox Sports. James Wildbore, Global SVP and GM, Advertising Sales, BBC Studios, commented on the appointment. 

"Erin brings outstanding leadership experience, deep regional knowledge and a clear commercial vision. Her appointment marks an important step in strengthening our advertising capabilities in APAC and positions us for continued growth across the region," Wildbore said. 

Williams also commented, saying: “As one of the most iconic and powerful brands in the world, I've long admired the strength of BBC Studios' content, impact and reputation amongst audiences and partners alike. I'm absolutely thrilled to be joining the APAC team, working together to evolve and grow advertising partnerships with smart and influential creative solutions.”

Williams will work with BBC Studios' global and regional leadership teams. About BBC Studios: BBC Studios is the commercial arm of BBC Commercial Ltd. 

The company produced almost 3,300 hours of British programming last year across its content studio and media and streaming operations, including UKTV, BBC.com, and BritBox International. 

Its content includes Strictly Come Dancing/Dancing with the Stars, the Planet series, Bluey and Doctor Who.