Allianz Australia has collaborated with Spotify to launch ‘Seat Belters’, a new in-app experience designed to promote safer driving during National Road Safety Week (12–18 May). The initiative allows drivers to generate personalised playlists consisting of songs within the 60–80 beats per minute (BPM) range, which research suggests can support calmer and more focused driving.
The campaign is underpinned by Allianz research indicating that one in three (32%) Australian drivers believe music affects their driving. Of those, nearly a third (28%) reported that faster music led them to drive more quickly, while 33% experienced reduced concentration.
“Enhanced situational awareness is paramount for road safety,” said Dr Andry Rakotonirainy, Road Safety Expert and Professor. “Research, including studies by Allianz has shown that faster-paced music directly correlates with increased driver distraction, leading to poor decision making. Initiatives like Seat Belters are vital, translating evidence-based research into practical tools that empower drivers to adopt safer habits”
The experience uses Spotify’s streaming intelligence to scan a user’s listening history and curate playlists with tracks that align with the identified safe tempo. The aim is to reduce distractions and help mitigate road incidents.
Allianz Seat Belters on Spotify.
Allianz Australia Chief General Manager, Consumer, Shez Ford, said the initiative reflects the company’s broader mission to deliver genuine care and encourage behavioural change. “We have created an experience on Spotify that’s not only practical, but also personalised and enjoyable, with the potential to positively influence driving behaviours,” she said.
Brian Berner, Global Head of Advertising Sales & Partnerships at Spotify, added: “With our focus on personalisation and discovery, and a uniquely engaged audience, brands like Allianz can effectively reach drivers with this important message around safe driving.”
Listeners can access the ‘Seat Belters’ tool and create their own playlists by clicking here.