Havas PLAY wins Moccona social and creator remit

Havas PLAY has expanded its relationship with Jacobs Douwe Egberts (JDE) Australia after being appointed to lead social strategy, influencer campaigns and community management for Moccona.

The appointment covers Moccona’s core portfolio and new product development campaigns throughout 2026. Havas PLAY expanded into Australia and New Zealand last November.

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Social and creator remit

The agency’s remit includes social strategy, influencer and creator campaigns, and always-on community management.

Havas PLAY head of social media Beatrix Fisher said: “While Australia's café culture can get the spotlight, there's an equally important coffee ritual happening at home. The quiet morning moment before the house wakes up, the afternoon reset at a desk, the catch-up over a coffee with a neighbour. MOCCONA has been part of these everyday rituals for generations.

“Through community management and influencer partnerships, we look forward to helping MOCCONA show up in culture, fostering deeper engagement with both existing and new audiences.”

Moccona senior brand manager Maeva Durand said: “Great brands are built through consistency, relevance and a deep understanding of culture. Havas PLAY has been instrumental in helping MOCCONA strengthen all three.

“By bringing together social, creators and community through a connected approach, they are helping us unlock new possibilities for the brand, drive stronger consumer engagement and create a more meaningful role for MOCCONA in Australians' everyday lives.”