Youi is calling on rugby league fans to prove their State of Origin loyalty with the launch of Youi Origin Verified, a new fan initiative developed in partnership with the NRL.
The platform gives NSW and Queensland fans the chance to earn Official Fan Verification by completing a series of challenges that test their knowledge and passion for their state.
Across the 2026 State of Origin series, a live NSW vs QLD leaderboard will track which state has the most verified fans, with participants competing for rewards, prizes and bragging rights.
Putting fandom to the test
Fans can take part by visiting Youi Origin Verified and creating an account.
They can then complete challenges, including State of Origin trivia and code-word challenges, to earn points toward their Official Fan Verification.
Each participant’s score will place them into a fan status category, from Bandwagoner and Casual Fan to Loyalist, Diehard and The Immortal. Once fans earn their status, they will receive an Official Fan Verification graphic, a shareable social tile they can post to show their allegiance.
Fans also have the chance to win prizes, including $50 NRL Shop vouchers and commemorative Youi Origin Verified pins.
A top fan experience
Youi Origin Verified’s Top Fan will win an exclusive State of Origin experience, including a trip for two to Game 2 of the 2027 State of Origin at Eden Park in Auckland, New Zealand.
The prize includes two Diamond tickets, flights from the winner’s closest capital city airport and two nights’ accommodation. The match will be the first State of Origin clash held outside Australia since 1987.
Youi on the campaign
Angela Greenwood, Chief Marketing Officer at Youi, said the initiative is designed to put fans at the centre of the game while building on the insurer’s “Footy. Made by Fans” platform.
“At Youi, we believe footy exists because of the fans who live and breathe it,” Greenwood said.
“Youi Origin Verified turns fan passion into something tangible. It recognises the loyalty, knowledge and rituals that set true Origin supporters apart, and gives them a way to wear that with pride.
“This is about showing up for fans in a way that’s never been done before – putting them at the centre of the Origin story and recognising them as the heartbeat of the game.”
Origin legends join the push
To launch the platform, Origin legends Brad Fittler and Kevin Walters have partnered with Youi and the NRL to encourage fans to put their allegiance to the test.
Brad Fittler and Kevin Walters
Fittler played 31 games for NSW and captained eight series victories, while Walters represented Queensland across 20 State of Origin appearances.
“State of Origin is built on pride, passion and rivalry and that’s what makes it so special,” Fittler said.
“Youi Origin Verified gives fans a chance to put their loyalty to the test, have a bit of fun with their mates and prove they really know their footy.
“Origin fans love backing their state and this is a fantastic way to be a part of the competition throughout the series.”
Youi Origin Verified is now open to NSW and Queensland fans across Australia and will run throughout the 2026 State of Origin series.
Main image: Youi