Nine just had four different primetime programs in the top 50, but that’s all you need if they are the right ones. Nine’s numbers got a great boost week-on-week thanks to the NRL Grand Final football on Sunday night.
Meanwhile, Seven learned exactly how much a Brownlow Medal and an AFL Grand Final are worth, and 10 got a reminder about how primetime sport can fix your weekend.
Nine Week 44
Primary share: 23.2% (17.4%)
Network share: 31.2% (25.3)%
Multichannels: GO! 2.7% (2.4%) Gem 2.2% (2.6%) 9Life 1.9% (1.9%) 9Rush 1.1% (1.0%)
Nine’s four primetime programs in the top 50 were NRL Grand Final, Nine News, The Block and A Current Affair. Primary and network shares both got a nice bump and Nine should be well positioned to keep on winning if the Rugby League State of Origin matches deliver nearly as well in November as they have in previous seasons mid-year.
The NRL Grand Final season reached its climax with 2.975m (metro 2.103m, regional 872,000) tuning in to watch Melbourne Storm defeat Penrith Panthers. The match was up 12% nationally from 2019, and it won across all key demographics 25-54, 16-39 and Grocery Shopper + Child, and took out the #1 show of the week.
The match recorded the biggest live BVOD audience of all time, securing a live average BVOD crowd of 153,000 on 9Now.
Seven Week 44
Primary share: 16.8% (27.3%)
Network share: 25.1% (35.1%)
Multichannels: 7TWO 3.4% (2.9%) 7mate 3.0% (3.0%) 7flix 1.9% (1.9%)
Look at that network share and you get the message of how much the AFL delivered for Seven in Week 43, even if it was only just one game. Seven’s network share tumbled 10.0 week-on-week without any primetime sport.
Seven’s best primetime brands were no surprises last week – leading the way, as always, was Seven News followed by SAS Australia, then Home and Away and Better Homes and Gardens.
SAS Australia is really driving BVOD numbers which is a good thing after the Tuesday audience slipped below 700,000. The first episode of SAS Australia has now become the most-watched show ever on 7plus.
7TWO was the #1 multichannel with three successive nights over 4.0% from Tuesday.
ABC Week 44
Primary share 13.6% (11.8%)
Network share 18.9% (16.5%)
Multichannels: Kids/Comedy 2.4% (2.6%) ME 0.4% (0.4%) News 2.5% (1.7%)
Gruen was the broadcaster’s champion again with 784,000 on Wednesday. The next best were ABC News (M-F), Four Corners and Hard Quiz with all three just under 700,000.
10 Week 44
Primary share 10.7% (10.3%)
Network share: 16.9% (16.1%)
Multichannels: Bold 3.3% (3.2%) Peach 2.4% (2.2%) Shake 0.4% (0.4%)
The channel’s week-on-week lift is thanks to the Bledisloe Cup match as part of the Tri Nations Tournament on Saturday night. It’s the first of the rugby international matches in this series to be scheduled in primetime and the result gave 10 its first Saturday night primary share in double figures so far in 2020.
The AAMI Victoria Derby Day – The Race and Rugby: 2020 Wallabies V New Zealand Test were #1 across their timeslots on Saturday. The AAMI Victoria Derby Day – The Race was the #1 horse race watched by metro television viewers. (Seven’s coverage of the Golden Eagle was #1 nationally on Saturday afternoon.)
The channel’s only other offerings over 500,000 were the season finale of Gogglebox on 700,000 (up 10% on its 2020 average) and Have You Been Paying Attention? on 612,000.
SBS Week 44
Primary share: 4.5% (4.2%)
Network share: 7.9% (7.0%)
Multichannels: Viceland 1.2% (1.1%) Food 0.9% (0.8%) NITV 0.2% (0.1%) World Movies 1.0% (0.8%)
The numbers climbed week-on-week after Tuesday and Wednesday got oh-so-close to 5.0% and Saturday delivered a 5.2%.
The channel’s best was Walking Britain’s Roman Roads on 199,000. Also close to 200,000 were Insight (194,000) and the final episode of the three-part WildBear production Australia Come Fly With Me on 192,000.