Big Brother coincided with the return for the AFL on Seven and combined to secure Seven a big win. The reality show and the returning sport together with Seven’s news were an unbeatable trio. The channel and the network have ranked #1 with their most competitive performance since December last year and its best during survey since James Warburton took over from former boss Tim Worner.
Share doesn’t indicate audience size, but it measures how competitive you are against your opposition and last week Seven was well ahead of Nine and 10.
It wasn’t just Seven’s best win under its current CEO, it was the best overall performance in two years as the station blasted away its competitors as Seven led in all key demos as #1 channel and network.
And get this – Seven’s dominance 16-39 was its best win in that demo in over a decade (excluding Olympic weeks).
Big Brother did particularly well in the Eviction segments where they all ranked #1 in all key demos.
The AFL posted record ratings for its Thursday return as the three nights delivered metro audiences of 1,002,000, 750,000 and 598,000.
7mate was the #1 multichannel of the week.
Primary all people 22.0% (Last week 17.3%)
Network all people 31.1% (25.8%)
Multichannels 7TWO 3.4% (3.4%) 7mate 4.2% (3.1%) 7flix 1.5% (2.0%)
As Seven went up, Nine went down. The channel and the network posted its lowest shares since before the Australian Open in January.
Outside of the news, two episodes of The Voice were the best performers. However they failed to make the top 10 with one just over 900,000 and the other just under.
Its only other programs over 500,000 this week were A Current Affair (718,000 down from 735,000) and 60 Minutes (628,000 down from 716,000).
Primary all people 17.4% (Last week 20.2%)
Network all people 26.0% (28.6%)
Multichannels GO! 2.9% (2.7%), Gem 2.5% (2.7%), 9Life 1.9% (1.9%), 9Rush 1.3% (1.2%)
The channel and the network were both down just over 1.0 week-on-week.
MasterChef continues to be its best performer with the Tuesday episode in the top five for the week on 1,016,000. Another episode was just under a million while three fell short of 900,000 with the Sunday episode on 803,000 on the long weekend.
Have You Been Paying Attention? on 767,000 (down from 814,000) and The Project 7pm (532,000 down from 559,000) were the only other shows over 500,000 with
Despite the drop week-on-week, 10 is claiming second place in the key demos for its primary channel for the week, pushing Nine into third place.
Primary all people 14.2% (Last week 14.3%)
Network all people 20.5% (20.3%)
Multichannels 10 Bold 4.0% (3.7%), 10 Peach 2.2% (2.2%)
The return of Back Roads was the best performer after ABC News. The series six episode was on 650,000.
The Wednesday double of Home Delivery (556,000) and The Weekly (527,000) were the next best.
The only other program over half a million was 7.30 with an average of 513,000.
Primary all people 11.3% (Last week 12.4%)
Network all people 15.7% (17.3%)
Multichannels Kids/Comedy 2.5% (2.7%), News 1.4% (1.8%), ME 0.5% (0.5%)
Who Do You Think You Are? continues to rank as the channel’s #1 on 332,000 and it helped drive share up week-on-week.
Tony Robinson’s World by Rail debuted with 284,000.
The three-part series Filthy Rich and Homeless averaged 262,000 from Tuesday to Thursday.
Primary all people 4.8% (Last week 4.4%)
Network all people 8.3% (7.8%)
Multichannels Viceland 1.2% (1.2%), Food 1.1% (1.1%), NITV 0.2% (0.1%), World Movies 1.0% (1.0%)