Val Morgan Cinema names Ben Thomas acting NSW sales chief

Val Morgan Cinema has appointed Group Sales Manager Ben Thomas as Acting Sales Director for NSW, with the executive stepping into the role while Annaliese Pedavoli takes parental leave. The appointment is effective immediately.

Thomas has spent the past two and a half years with Val Morgan Cinema, overseeing the WPP account as Group Sales Manager. Before joining the cinema advertising business, he worked at oOh!, building experience across agency consortiums and the NSW media market.

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Leadership transition

Val Morgan Cinema Managing Director Guy Burbidge said Thomas was well positioned to lead the NSW sales team during Pedavoli's leave.

"We couldn’t be more excited to see Ben step into the role of Acting Sales Director for NSW. Ben has played an important role in strengthening our agency partnerships and delivering outcomes for our clients. His deep understanding of the market, trusted relationships and leadership capabilities make him the perfect person to lead the NSW sales team while Annaliese takes parental leave."

The appointment comes as Val Morgan continues to strengthen its commercial leadership team, with Thomas bringing established agency relationships and experience across the NSW advertising market into the acting role.

Thomas eyes continued growth

Thomas said he was looking forward to leading the team during what he described as a strong period for the cinema business.

“I’ve absolutely loved being part of the team over the last few years, and I’m incredibly excited and grateful for the opportunity to take on this role, leading such a talented team while Cinema is in such a strong period of growth and momentum.”

"The combination of world-class content, engaged audiences and unforgettable experiences is why I'm so passionate about championing the incredible outcomes it delivers for our partners."