TV Week magazine has deviated from its usual cover strategy and gone with the first cover to feature an animated TV series. The issue that went on sale on Monday this week featured the hit ABC series Bluey.
The accompanying editorial covered the new series of the kids’ TV program in a bonus kids’ mini magazine inside.
In recent days new episodes of Bluey attracted record audiences of 348,000 and 424,000 when screened on the ABC KIDS channel.
TV Week deputy editor Amber Giles told Mediaweek: “We are very excited to have the first animated cover for TV Week in its 63-year history.
“TV Week has always championed great Australian talent and Bluey is as big as it gets at the moment.”
“It’s a huge moment for TV Week, one that we are very proud of.”
The new edition of the magazine this week also covers SAS Australia’s Jackson Warne, Home and Away character Jasmine, offers readers the chance to win $20,000 and carries the troubling news that Scott Cam could be quitting The Block.