The Marketing Club and Veracity Research launch partnership

The Marketing Club and Veracity Research have partnered to bring together the consultancy's market research and customer insights with the industry group's events and learning programs.

This 12-month partnership follows the pair's first collaboration in June, "What Good Actually Looks Like", a Brisbane event for more than 80 marketers on what good marketing looks like in 2026. The feedback from their communities was strong, and both organisations saw demand for more.

Under the partnership, Marketing Club members will have access to discounted research and insights services from Veracity. Veracity will also contribute to educational events and panel discussions in Brisbane, Sydney and Melbourne, as well as podcasts, webinars, and networking and community events in Brisbane.

The Marketing Club, founded in 2022, has more than 19,000 members and describes itself as Australasia's fastest-growing marketing community. Veracity is an independent market research and insights consultancy based in Brisbane.

For Veracity, the partnership extends its work beyond client projects and gives it a platform to share research-led thinking with the national marketing community

Veracity Research Managing Director, Erin Core, said: "After our first event together, it was obvious how well aligned we were. Both of our organisations are passionate about helping marketers learn, connect and get better at what they do.

“This partnership gives us an opportunity to contribute beyond our client work and support a broader community of marketers. We're excited to share ideas, learn from others and be part of conversations that help marketers make better decisions." 

The Marketing Club Founder, Chanel Clark, said: “This partnership brings together two things marketers need more than ever: community and evidence. The Marketing Club creates the space for marketers to connect, share and learn from each other, while Veracity brings the research and customer insights that help marketers make decisions with confidence.

“Together, we want to give marketers more of what helps them thrive – the practical tools, sharper insights, fresh perspectives and a strong community of peers. Ultimately, it’s about helping marketers learn faster, make smarter decisions and create greater impact for their organisations.”

The first Veracity and Marketing Club webinar event, “What your dashboard isn’t telling you”, will be held on 13 October.

Read more: The Marketing Club takes RMIT students inside the industry

Top image, left to right: Chanel Clark and Erin Core