Australian comedy duo Jack Steele and Matt Ford, best known for sketching as The Inspired Unemployed, have signed with global agency IMG Talent. The move comes as they look to build on their 4 million‑plus followers and growing entertainment empire.
From tradies to global stars
Steele and Ford first gained attention in 2019 through satirical skits on Instagram, lampooning everyday Aussie life. Both dropped out in Year 11, working tradie jobs, plastering and landscaping, before launching their account as a “resume” to break into entertainment.
During COVID they created content from home, gaining momentum and collaborating with the likes of Vogue, Fendi, Louis Vuitton, and The Iconic.
TV success and new ventures
The pair have since debuted on television with The Inspired Unemployed (Impractical) Jokers, produced by Warner Bros. International Television and starting on Channel 10 and Paramount+ in August 2023.
They also host The List, a six‑part travel series on Paramount+ that premiered on 1 May 2025.
IMG helps build global footprint
Their IMG Talent partnership follows high‑profile campaigns featuring Shaquille O’Neal, Jason Momoa, Margot Robbie and Daniel Ricciardo. They’ve also worked with brands such as Swisse, where they held fictional CGO roles for a tongue‑in‑cheek gummies launch, and appeared on Celebrity Apprentice Australia as guest judges.
“We’re stoked to have signed with the team at IMG Talent.” said the pair in a joint statement. “It’s unreal to be working with a global agency and to see where we can take this rollercoaster.”
IMG VP David Malina added: “We are privileged to be partnering with Jack and Matt – a true comedic and content powerhouse, we can’t wait to support them in building upon their current work and bolstering their growth globally.”
Celebrated for reframing pranks so that “the joke is usually on the cast, not the bystanders”, the duo’s brand remains anchored in personal chemistry, something IMG will look to monetise globally.