My Kitchen Rules adds four new brand partners for 2026 return

My Kitchen Rules returns to Seven and 7plus on Monday, 28 September, with a mix of returning and new sponsors.

Spotlight, Woolworths and SharkNinja return as major partners for the new season. New sponsors joining the show for the first time are Jaecoo, Kaboodle Kitchens, Ingenia and Dettol.

Manu Feildel and Colin Fassnidge return as co-hosts and judges, travelling across metro and regional Australia to find contestants for the new season.

Majella Hay, Seven’s Director of Content, Unscripted, said: “After a record-breaking 2025, this season of My Kitchen Rules is next level - filled with food you want to cook and contestants you can’t help but have an opinion on.

“Our partners are a perfect pairing with the show, in episodes and with our audience wherever they are watching or engaging.”

Seven’s Director of Sales, Television and Streaming, Katie Finney, said: "MKR continues to be a recipe for real commercial success, giving our partners a rare, highly active seat at the Australian family dinner table every night.

"What makes this show special is that our partners aren't just sitting in the background, they are the essential tools and ingredients fuelling the contestants' passion.

"When viewers watch a dish come together, they see Woolworths fresh produce, Spotlight styling and SharkNinja premium appliances, and can take those exact ideas straight into their own homes and shopping carts. This seamless connection from television inspiration to everyday consumer action drives incredible, proven ROI for our returning major partners.

"At the same time, we are thrilled to welcome our new sponsors - Jaecoo, Kaboodle Kitchens, Ingenia, and Dettol - into the MKR family, offering them a powerful platform to build immediate trust, cultural relevance, and high-impact brand association with millions of engaged viewers nationwide. Spanning broadcast, 7plus, digital, and social platforms, these integrated brand partnerships bring the show to life.”

Spotlight CEO, Quentin Gracanin, said: "At Spotlight, inspiring creativity is at the heart of everything we do. That's why we are proud to continue our long-standing partnership with My Kitchen Rules, now entering its fourth year.

“We can't wait to see this season's teams use products from our Kitchen & Dining range to create memorable Instant Restaurants and inspire viewers with ideas they can recreate themselves."

Sean Barrett, Chief Marketing Officer at Woolworths, said: “Partnering with a show that celebrates home cooking is a natural fit for us as the Fresh Food People. We take huge pride in our fresh produce and Own Brand range, and we can’t wait to watch the contestants turn these everyday staples into extraordinary meals, just like our customers do at home every week.”

SharkNinja APAC ANZ Managing Director, Aby Shukla, said: "We’re thrilled to return to My Kitchen Rules for a second year with an even bigger presence in the 2026 season. We love our partnership with MKR, it's a natural fit for Ninja that celebrates creativity, innovation, and the joy of cooking, just like our brand. Ninja will once again be part of the action across the MKR kitchens, with contestants putting our appliances through their paces and highlighting what they can achieve.

"We’re also excited to continue our relationship with Colin Fassnidge through a whole new social content series. Highlighting our award-winning air fryers and must-have new products, we hope to inspire viewers at home to create restaurant-quality meals with ease."

New My Kitchen Rules Sponsors 

Nariné Salmasi, JAECOO's General Manager - Marketing, said: “We’re excited to join the My Kitchen Rules family and celebrate the shared connection food creates. Just as MKR inspires Australians to discover new flavours and experiences, the JAECOO J5 EV brings a fresh perspective to everyday journeys, inspiring drivers to discover more.”

Kaboodle Marketing Manager, John Harrison, said: "We’re delighted to be partnering with My Kitchen Rules this season, celebrating Aussies who come together to create, cook and impress the toughest critics. From making a meal to making your own dream kitchen, kaboodle celebrates the moments that create the heart of your home. YOU MADE IT, with kaboodle."