Kmart pulls camera glasses from shelves amid privacy backlash
"I would urge responsible retailers to consider whether it is appropriate to continue making these devices available."

Kmart has finally removed its $89 smart glasses, following months-long backlash about privacy concerns.
A petition launched by advocacy group GetUp and activist Gina Martin received over 55,000 signatures demanding that the retailer remove the Anko-branded glasses from shelves and online.
A federal investigation into the tech company behind the product - the app the glasses rely on to function - has also been launched.
The Office of the Australian Information Commissioner (OAIC) has launched a formal investigation into Shenzhen Qingcheng Future Technology Co. Ltd, the Chinese developer of the HeyCyan software used in Kmart's smart glasses.
Earlier this year, OAIC made preliminary inquiries, asking the company to clarify how the wearable cameras record information, who has access to the footage, and where user data is stored. Shenzhen Qingcheng did not respond.
“In the absence of any response from Shenzhen Qingcheng to the OAIC’s preliminary inquiries, I have no assurance that it is protecting the personal data of Australians as required by the Privacy Act,” Privacy Commissioner Carly Kind said on Wednesday.
She added, “Given the particular risks the OAIC has identified with the HeyCyan app, I would urge responsible retailers to consider whether it is appropriate to continue making these devices available."

The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.
What can Kmart’s smart glasses do?
- Take 8-megapixel photos
- Record 1080p high-definition video
- Transfer photos and videos to a connected smartphone
- Play music, answer calls and access an AI assistant
“The horse has bolted”
In August, tech editor and expert Trevor Long told Mediaweek the privacy risk was real, but not unique to smart glasses.
“There’s no doubt they’re a privacy concern, but so are any cameras. The reality is we are carrying cameras around with us every single day, and I don’t think that the average person would have any idea who’s filming them at any time when they’re in public," Long said.
“We need to balance the privacy concerns around one product with the general principle of photography in public places.
“The simple concern here is that you can be having a conversation with someone or walking down the street, and not focusing intently on the actual glasses people are wearing and looking for this tiny little white flashing light, and you could be recorded.
“A photo could be taken of you, a video could be taken of you while you’re walking or sitting or enjoying your own peace and quiet in public."
Long’s view is pragmatic about smart glasses in general; “In simple terms I think the horse has bolted. If it’s not Kmart it’s another brand."
More from Mediaweek

The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.


.png%3Fv%3D1790825914861&w=3840&q=75)
.jpg%3Fv%3D1790804252782&w=3840&q=75)
-1.png%3Fv%3D1790650590033&w=3840&q=75)
