Vanessa Lyons
Showing 21 - 30 of 34 results
Exposing the brand suitability myth: Advertisers missing out when avoiding hard news
‘Advertisers should have the correct facts…it is not a risk to place ads amongst hard news’, ThinkNewsBrands CEO Vanessa Lyons
by James Manning – Aug 25, 2024
News readership grows to 21.7m 14+ monthly, most reading up to 4 titles
Readers don’t scroll past the news, but engage with multiple content categories
by James Manning – Aug 19, 2024
ThinkNewsBrands and AMI to boost marketers' news publishing education
Vanessa Lyons calls the initiative "a critical step forward."
by Mackenzie Book – Aug 5, 2024
Ben Shepherd and Vanessa Lyons slam Christian Juhl's claim brands 'avoid news': 'Completely out of hand'
"This is a categorical misrepresentation that is stunning from the leader of a media agency in control of over USD$60 billion of investment globally."
by Alisha Buaya – Jul 29, 2024
ThinkNewsBrands: 'Australians’ engagement with news is very healthy' despite reports
The report shows over half of Australians (51%) are accessing news more than once a day, a 3pp increase from last year.
by Jasper Baumann – Jun 21, 2024
State and territory mastheads shine as news reaches 21.5m
Vanessa Lyons: “Advertisers can access any audience they’re after via Total News Publishing.”
by Tess Connery – May 20, 2024
'News' is so much more than print: Lyons, Whitnall, Colter
"We are still talking about print and the physical printed paper when news is now a much more omni-channel concept.”
by Tess Connery – May 13, 2024
ThinkNewsBrands named prime media partner for CMO ANZ Summit
The event will be held on the Gold Coast on 8 and 9 August.
by Tess Connery – May 10, 2024
Vanessa Lyons: Contextual advertising and total news publishing are the perfect match
"Written news has the power to deliver large audiences, regardless of age, income level, location or any other segmentation factor."
by Vanessa Lyons – Apr 24, 2024
ThinkNewsBrands and IMAA extend news publishing education in Brisbane
Vanessa Lyons said ThinkNewsBrands remains "committed to expanding this educational series across Australia".
by Alisha Buaya – Apr 19, 2024
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