As part of the transaction, HOYTS Group CEO and President Damian Keogh will join the board of Vinyl Group.
He will be responsible for driving revenue growth.
The deal expands on Val Morgan Digital’s five year partnership with PS.
She succeeds Brian Florido, who left the company earlier this month.
Paul Butler: 'Launching Validate demonstrates our commitment across the group to continue driving real results for brands'.
Julia Willing: 'We’re excited to work with partners to launch new shows and bring to life episodes and segments of existing tentpoles.'
The partnership will empower Val Morgan Digital to enhance its content and media assets.
The Greenlight is slated for launch next month with select agencies currently participating in test campaigns.
The expansion of LADbible Group’s brands means Val Morgan Digital will reach an additional 5.6 million monthly active users.
