Val Morgan Digital has signed an exclusive commercial partnership with Vox Media, securing sales representation rights for the publisher’s full portfolio across Australia and New Zealand.
The deal expands on Val Morgan Digital’s five year partnership with PS (POPSUGAR), which sits within the Vox Media network, and marks a major milestone in the company’s growth as it continues to build what it describes as Australia’s largest youth network.
A major expansion of premium youth focused content
The new agreement brings a suite of globally influential media brands under Val Morgan Digital’s remit, spanning categories including entertainment, sport, lifestyle, culture, technology and food.
The Vox Media portfolio includes Curbed, Eater, Grub Street, Intelligencer, New York Magazine, Punch, SB Nation, The Cut, The Dodo, The Strategist, The Verge, Thrillist, Vox and Vulture.
Val Morgan Digital says the partnership strengthens its ability to give advertisers unrivalled access to young, highly engaged audiences through trusted, premium editorial environments.
“Our partnership with Vox Media represents an exciting next step in our growth,” said Amanda Bardas, Head of Val Morgan Digital.
“By bringing more of Vox Media’s trusted brands into our network, we’re able to offer brands and advertisers unmatched access to connect with youth audiences at scale, across entertainment, sport and lifestyle.”
Unlocking new global revenue opportunities
Vox Media says the collaboration will enhance its international presence and streamline its commercial capabilities in the region.
“Partnering with Val Morgan Digital as our strategic representative in Australia and New Zealand strengthens Vox Media’s ability to connect with global audiences and unlock new international revenue opportunities,” said Roché Yadegar, Director of Business Development at Vox Media.
“Their expertise in creating meaningful brand partnerships makes them a natural extension of our business in the region.”
The addition of the full Vox Media portfolio grows Val Morgan Digital’s total monthly audience reach to 10 million Australians, boosting its scale and influence across the youth market.
The company said the partnership reinforces its commitment to connecting brands with premium content and the audiences that shape culture and consumption trends.