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The Prompt

Showing 1 - 3 of 3 results

News Australia turns AI search research into marketer playbooks
AI

News Australia turns AI search research into marketer playbooks

The Prompt Report debuts with retail, turning two years of AI-search analysis into category advice for marketers.

by Tom Gosby – Sep 14, 2026

57% of online traffic is no longer human. What every CMO needs to know next
Agency & Marketing

57% of online traffic is no longer human. What every CMO needs to know next

News Australia's Chief Revenue Officer, Lou Barrett, on why brands must now win over AI agents, not just human shoppers.

by Lou Barrett – Aug 9, 2026

News Corp says brand equity matters more than prompts in AI search
Agency & Marketing

News Corp says brand equity matters more than prompts in AI search

News Corp says AI is now the first audience for content as marketers battle for citations, not just clicks.

by Natasha Lee – Jul 19, 2026

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