New figures from Nielsen’s Ad Intel show the category rose from $630 million in 2024.
Rose Lopreiato: Financial brands are also increasingly engaging consumers through digital channels - a trend we expect to continue as they target...
Rose Lopreiato: 'Staying informed on competitive spend is essential to making smarter, faster decisions about channel mix, share of voice, and campaign...
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay...
Rose Lopreiato: 'The rise of social media spend shows that brands are keen to reach their audiences where they spend most of...
Electric vehicle media spend up sevenfold since 2021.
The $175.5m in ad expenditure from July 2023 to June 2024 includes an increase of 19% from May to June alone.
The insurance sector invested more than $446m in advertising, a 6% year-on-year increase. Travel insurance grew 120% year-on-year.
