pureprofile
Showing 11 - 18 of 18 results
Pureprofile launches AI-Powered message testing platform
Young Ham: 'It’s more than just a faster way to gather insights; it’s a fundamentally new way of making creative and strategic decisions.'
by Alisha Buaya – Aug 1, 2025
Shoppers want discounts for data – but expect transparency in return
Martin Filz: 'Marketers need to stay on top of these audience behaviours and motivations to think more holistically about what value looks like and where their audiences are making those judgments.'
by Alisha Buaya – Jul 15, 2025
Pureprofile launches self-serve data and insights solutions aimed at brands and researchers
Martin Filz: 'Datarubico’s solutions empower organisations to gather insights faster, manage costs more effectively, and make smarter decisions with confidence.'
by Alisha Buaya – May 28, 2025
Pureprofile launches AI solutions to help brands and marketers decode online discourse
Niamh Fitzpatrick: 'By tapping into these tools, brands can make smarter, more data-driven decisions with confidence, ensuring they are ahead of the curve and responding to market dynamics in real-time.'
by Alisha Buaya – Mar 25, 2025
How social media is shaping Black Friday shopping in Australia
Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'
by Emma Shepherd – Nov 29, 2024
Pureprofile records first full year profit and improved revenue
Martin Filz: "We are committed to leveraging opportunities using technology and Al to drive further innovation and growth."
by Alisha Buaya – Jul 26, 2024
Pureprofile reveals Australians expect a discount for ads on streaming services
• On average Australians subscribe to two different platforms at the same time
by Mediaweek Admin – May 2, 2022
Nic Jones named as Pureprofile CEO
Jones will replace current CEO Paul Chan
by Mediaweek Admin – Dec 6, 2017
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