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Showing 61 - 70 of 111 results

Prime Video ad tier to include 'meaningfully fewer ads' in July launch
Streaming

Prime Video ad tier to include 'meaningfully fewer ads' in July launch

16.6% of VoD households are choosing a cheaper ad-supported plan, compared to 9.2% a year ago.

by Jasper BaumannMay 22, 2024

'Cricket fever' takes over in Prime Video's first ICC World Cup campaign
Sports

'Cricket fever' takes over in Prime Video's first ICC World Cup campaign

The creative, by Leo Burnett Australia, dramatises the way Cricket Fever can take hold of a nation.

by Jasper BaumannMay 21, 2024

Usman Khawaja named Prime Video's ICC Men's T20 World Cup ambassador
Streaming

Usman Khawaja named Prime Video's ICC Men's T20 World Cup ambassador

Prime Video exclusively holds the live Australian broadcast rights for ICC cricket events for the next four years.

by Jasper BaumannMay 13, 2024

Ad-supported streaming plans on the rise as households battle high interest rates
Streaming

Ad-supported streaming plans on the rise as households battle high interest rates

Kayo saw its highest-ever share of new VoD subscribers (10%) following the release of Hubbl. 

by Jasper BaumannApr 30, 2024

‘Perfectly set up for success’: Video game adaptations surge, but marketers still 'misunderstand' audience
Features

‘Perfectly set up for success’: Video game adaptations surge, but marketers still 'misunderstand' audience

"Brands talk about struggling to connect to young audiences, or finding it hard to cut through the clutter in sport. Here’s a part of the cultural landscape that does both."

by Jasper BaumannApr 30, 2024

Prime Video launches Fallout by listing Sydney's own Vault 33
Streaming

Prime Video launches Fallout by listing Sydney's own Vault 33

The Vault is presented by Gavin Rubinstein, the real estate agent best known for his role on Luxe Listings Sydney.

by Jasper BaumannApr 11, 2024

Prime Video commissions eight-part Australian series, Top End Bub
Streaming

Prime Video commissions eight-part Australian series, Top End Bub

The series is a spin off to the 2019 film, Top End Wedding.

by Jasper BaumannApr 4, 2024

Flicks reveals premium content partnership with NZ Prime Video
Streaming

Flicks reveals premium content partnership with NZ Prime Video

Flicks was launched in 2005 and is available in New Zealand, Australia and the UK.

by Jasper BaumannMar 12, 2024

Prime Video and NIDA announce recipients of the 2024 Prime Video Scholarships
News

Prime Video and NIDA announce recipients of the 2024 Prime Video Scholarships

The scholarship is aimed to provide opportunities to those that can share diverse voices and stories.

by Mediaweek AdminMar 5, 2024

Streaming services need to share audience data and insights to grow ad investment
Streaming

Streaming services need to share audience data and insights to grow ad investment

Josh Greive: "Clients shouldn't expect that SVOD environments, in the short-term, will completely unseat traditional video partners."

by Jasper BaumannMar 5, 2024

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