prime video
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'It will take time': ICC and Usman Khawaja on creating US cricket fans
Plus: Inside Prime Video's launch event in Trinidad and Tobago.
by Jasper Baumann – Jun 3, 2024
TV Guide: ICC Men's T20 World Cup on Prime Video
The tournament starts on June 2.
by Jasper Baumann – May 31, 2024
'I don't think we're dragging anyone away': How Prime Video is securing T20 World Cup audiences
"Live sports are acquisitive, that's why we invest in them," Prime Video tells Mediaweek on the ground in Trinidad and Tobago.
by Jasper Baumann – May 29, 2024
Prime Video ad tier to include 'meaningfully fewer ads' in July launch
16.6% of VoD households are choosing a cheaper ad-supported plan, compared to 9.2% a year ago.
by Jasper Baumann – May 22, 2024
'Cricket fever' takes over in Prime Video's first ICC World Cup campaign
The creative, by Leo Burnett Australia, dramatises the way Cricket Fever can take hold of a nation.
by Jasper Baumann – May 21, 2024
Usman Khawaja named Prime Video's ICC Men's T20 World Cup ambassador
Prime Video exclusively holds the live Australian broadcast rights for ICC cricket events for the next four years.
by Jasper Baumann – May 13, 2024
Ad-supported streaming plans on the rise as households battle high interest rates
Kayo saw its highest-ever share of new VoD subscribers (10%) following the release of Hubbl.
by Jasper Baumann – Apr 30, 2024
‘Perfectly set up for success’: Video game adaptations surge, but marketers still 'misunderstand' audience
"Brands talk about struggling to connect to young audiences, or finding it hard to cut through the clutter in sport. Here’s a part of the cultural landscape that does both."
by Jasper Baumann – Apr 30, 2024
Prime Video launches Fallout by listing Sydney's own Vault 33
The Vault is presented by Gavin Rubinstein, the real estate agent best known for his role on Luxe Listings Sydney.
by Jasper Baumann – Apr 11, 2024
Prime Video commissions eight-part Australian series, Top End Bub
The series is a spin off to the 2019 film, Top End Wedding.
by Jasper Baumann – Apr 4, 2024
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