The deal, struck a day after the Pedestrian Group acquisition, lifts Vinyl Media's audience reach to 55% of Australians.
The deal adds PEDESTRIAN.TV, Openair Cinemas and Pedestrian Studio to Vinyl's growing youth media portfolio.
The podcast debuts with a focus on Married At First Sight.
It's building hype ahead of the game’s March 3 release.
Matthew and Davey reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
Pedestrian refreshed the licensed brands with VICE and Refinery29 in 2022.
Over half of Pedestrian Television's audience is in the 18-39 demo.
"There are no two better leaders to mobilise our market-specific sales teams with Pedestrian Group’s vast offering."
The youth-focused TV channel and video on demand will stream 24/7 on 9Now
"I'm thrilled to be returning to the brand"
"I'm so excited to join the business, to lead such a brilliant team and expand on the incredible work"
Robertson previously held the position of head of VIC, QLD, SA Partnerships at The Brag Media
Michael brings more than 12 years of experience in the online media business to the youth-focused publishing group
Tikey's role is effective immediately
