Paramount
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‘Perfectly set up for success’: Video game adaptations surge, but marketers still 'misunderstand' audience
"Brands talk about struggling to connect to young audiences, or finding it hard to cut through the clutter in sport. Here’s a part of the cultural landscape that does both."
by Jasper Baumann – Apr 30, 2024
What does sale of Paramount and departure of Bob Bakish mean for 10 Network?
Would Anchorage Capital be interested in having 10 metro and regional licences? Is there a role for David Gyngell, Grant Blackley, or James Warburton?
by James Manning – Apr 28, 2024
MasterChef and Crown Resorts launch pop-up restaurant, ALUMNI
The restaurant is a collaboration between Initiative, Mediabrands Content Studio, Paramount Brand Studio, and Endemol Shine Australia.
by Jasper Baumann – Apr 24, 2024
Paramount is 'unshackling from FTA competitors' with ad tier launch
Prosser: "This is the first time I can stand in front of them [advertisers], and say, 'This is a true proposition' ... The advertisers and advertising agencies are now understanding exactly what that global proposition brings to this market."
by Brittney Rigby – Apr 18, 2024
Roundup: Seven's Lehrmann crisis talks, Paramount and Skydance enter exclusive merger talks
Taylor Auerbach, Hunterbrook Capital, Disney defeats activist Nelson Peltz, Marcia Hines, Wayne Carey.
by Mediaweek Admin – Apr 4, 2024
Paramount offers full support to APL as Global Advance goes into administration
NEP, which produces most other sports codes in Australia, is most likely to take over the contract.
by Jasper Baumann – Mar 28, 2024
Paramount+ boss: McGarvey's focus is profitability in 'key market'
Plus: Pursuing F1 broadcast rights and whether Stan's push for prominence is unfair.
by Brittney Rigby – Mar 27, 2024
Australian Grand Prix and Ten on ambitions for creating the 'biggest event in Australia'
Speaking to Mediaweek, Darien Misko hoped a record-breaking 450,000 fans would pass through Albert Park's gates. He got 452,052. He's aiming to beat Silverstone's 480,000.
by Brittney Rigby – Mar 25, 2024
Inside Paramount's suite and activation at Australian Grand Prix: Boiler suits and Halo helmets
The Paramount suite was tucked in between the chairman's suite and the Kick Sauber F1 team's suite, right above pit lane.
by Brittney Rigby – Mar 25, 2024
Integrated sponsors announced for new season of I’m A Celebrity… Get Me Out Of Here!
Rod Prosser: "We have seen an unprecedented level of positive feedback."
by Jasper Baumann – Mar 25, 2024
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