OzTam
Showing 41 - 50 of 111 results
OzTAM to launch VOZ Streaming: A new era for programmatic BVOD trading
Karen Halligan: 'This launch aggregates BVOD inventory at scale and represents a significant innovation as we prepare for VOZ as a trading currency on 29 December 2024.'
by Mediaweek Admin – Nov 17, 2024
OzTAM to leverage Snowflake Data Clean Rooms for its VOZ Streaming solution
Karen Halligan: 'Data governance was non-negotiable, and following a thorough tender process, Snowflake demonstrated the best approach.'
by Jasper Baumann – Oct 3, 2024
Foxtel Media’s measurement move: Commentary from Mark Frain and Andrew Gilbert
“Richer, more accurate subscription TV data for clients who want a greater understanding.’
by James Manning – Sep 27, 2024
TV ratings: Foxtel lit a fuse 12 months ago, OzTAM explosion coming December 31
OzTAM’s Karen Halligan: ‘Unfortunate that Foxtel has decided to leave the primary measurement system.’
by James Manning – Sep 25, 2024
OzTAM unveils refreshed brand identity ahead of VOZ launch in December
The new branding includes an evolution of the OzTAM logo and imagery, along with updates to key products, resources, and assets.
by Jasper Baumann – Sep 9, 2024
TV industry and agencies prepare for 'hugely critical' transition to VOZ
Agencies have been frustrated with the delay, and say “the complexities around VOZ are regularly misunderstood and underestimated."
by Tess Connery – Jul 29, 2024
Media Movers: Zara Curtis, Gemma Acton, Doug Peiffer, Sophie Paterson and Olia Krivtchoun
Plus: Jade Clark, Zara Cobb, Luka Miller, Amy McCarthy, Luke Spano and Ezechiel Ritchie.
by Alisha Buaya – Jun 21, 2024
SBS On Demand joins VOZ Streaming
"Aggregating the scale of broadcasters’ BVOD inventory is more important than ever as we work towards Total TV trading via VOZ."
by Alisha Buaya – May 30, 2024
OMG's Kristiaan Kroon asks TV industry for 'more collaboration and less competition'
OMG would be interested in joining the Video Futures Collective if the opportunity is extended to media agencies.
by Alisha Buaya – Mar 13, 2024
Ipsos iris partners with OzTAM to integrate BVOD audience data
Media owners and agencies can view the incremental reach of BVOD audiences when added to web and app audiences.
by Mediaweek Admin – Feb 27, 2024
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