OzTam
Showing 31 - 40 of 103 results
Seven Network tops 2024 ratings year, Nine dominates key demos, and 10 shines with younger viewers
Key insights for advertisers from the 2024 TV ratings survey year.
by Emma Shepherd – Dec 2, 2024
'We changed the way we engage with the marketplace': OzTam CEO on getting the industry on board with Voz Streaming
The discussion also saw Liana Dubois and Karen Halligan talk about the impact and application of having greater granular data on the creative process and where AI is in the VOZ and VOZ Streaming discussion.
by Mediaweek Admin – Nov 28, 2024
OzTAM to launch VOZ Streaming: A new era for programmatic BVOD trading
Karen Halligan: 'This launch aggregates BVOD inventory at scale and represents a significant innovation as we prepare for VOZ as a trading currency on 29 December 2024.'
by Mediaweek Admin – Nov 17, 2024
OzTAM to leverage Snowflake Data Clean Rooms for its VOZ Streaming solution
Karen Halligan: 'Data governance was non-negotiable, and following a thorough tender process, Snowflake demonstrated the best approach.'
by Talon Editor – Oct 3, 2024
Foxtel Media’s measurement move: Commentary from Mark Frain and Andrew Gilbert
“Richer, more accurate subscription TV data for clients who want a greater understanding.’
by Talon Editor – Sep 27, 2024
TV ratings: Foxtel lit a fuse 12 months ago, OzTAM explosion coming December 31
OzTAM’s Karen Halligan: ‘Unfortunate that Foxtel has decided to leave the primary measurement system.’
by Talon Editor – Sep 25, 2024
OzTAM unveils refreshed brand identity ahead of VOZ launch in December
The new branding includes an evolution of the OzTAM logo and imagery, along with updates to key products, resources, and assets.
by Talon Editor – Sep 9, 2024
TV industry and agencies prepare for 'hugely critical' transition to VOZ
Agencies have been frustrated with the delay, and say “the complexities around VOZ are regularly misunderstood and underestimated."
by Tess Connery – Jul 29, 2024
Media Movers: Zara Curtis, Gemma Acton, Doug Peiffer, Sophie Paterson and Olia Krivtchoun
Plus: Jade Clark, Zara Cobb, Luka Miller, Amy McCarthy, Luke Spano and Ezechiel Ritchie.
by Alisha Buaya – Jun 21, 2024
SBS On Demand joins VOZ Streaming
"Aggregating the scale of broadcasters’ BVOD inventory is more important than ever as we work towards Total TV trading via VOZ."
by Alisha Buaya – May 30, 2024
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