The 20-year media operator now leads OMD WA's newly created government team, effective immediately, the agency confirms.
The newly created role unifies strategic planning across OMD WA and Initiative under a single dedicated lead.
Special’s Uber Eats campaign led Australia’s day three wins at Cannes Lions with Media Grand Prix and Direct Gold.
'Double Date Island' will premiere its first full season on TikTok this summer.
The appointment gives an independent agency a place on the WA Government’s media services panel for the first time.
Campaigns for BMW, Medibank, McDonald's and Unilever feature as the MFA names its 2026 Awards finalists.
New research shows 61% of Australians prefer watching the World Cup with others - and TAB wants to be the venue.
The competition returns to Oxford Art Factory on 18 June, with applications now open.
Research shows 70% of Australian kids avoid using the bathroom at school due to embarrassment.
During a previous stint with Omnicom Media, Jayaweera established and led the group’s national Diverse Media division.
At the centre of the execution is Reddit, where real user-generated “simple solutions” were sourced and transformed into creative.
The result is a conversation that is frank, funny and, at times, deeply reflective.
Alpha Digital was acquired by ASX-listed XPON Technologies last year.
The appointment lands as VML ANZ looks to build on a period of strong growth.
