OMA
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OMA release breakdown of Out of Home industry's 2021 net media revenue
• The industry saw a total increase of 24% in net media revenue in 2021
by Mediaweek Admin – Feb 23, 2022
OMA: Out of home industry up 24% in net media revenue in 2021
• Digital OOH (DOOH) revenue accounts for 58.8% of total net media revenue year-to-date
by Mediaweek Admin – Feb 3, 2022
OMA welcomes Scentre Group, Hivestack and Tonic Media Network
• They also join members of the industry's audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure)
by Mediaweek Admin – Jan 24, 2022
IMAA announces partnerships with several media industry bodies
• The partnerships are with Premium Content Alliance, Commercial Radio Australia, Outdoor Media Association, and Boomtown
by Mediaweek Admin – Nov 25, 2021
After challenging 18 months, out of home launches initiatives in Out-Front event
Council of agency executives collaborate on making outdoor easier to buy
by Talon Editor – Nov 9, 2021
OMA partners with RSL Queensland for a Remembrance Day reminder
• This Remembrance Day OOH signs controlled by OMA members will display the RSL’s message
by Mediaweek Admin – Nov 5, 2021
OMA releases inaugural National Health and Wellbeing Policy annual report
• The report shows the impact of OMA’s policy in limiting public exposure to discretionary food and drinks
by Mediaweek Admin – Oct 18, 2021
Out of Home increases 50.5% in Q3, growth poised to continue in Q4
• Year-to-date revenue has increased 29.3 per cent
by Mediaweek Admin – Oct 6, 2021
OMA neuroscience study shows the impact of Out of Home signs
• Advertising seen on classic signs is just as impactful as a 30 second radio ad or 15 second TV ad
by Mediaweek Admin – Sep 9, 2021
OMA announces Creative Collection winners for quarter two
• The competition attracted 36 submissions from OMA members
by Mediaweek Admin – Sep 7, 2021
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