Tag
Novig
Showing 1 - 3 of 3 results
Marketing
The battle of the 'just': Powerade and Novig go head to head in Times Square
Powerade's new campaign “never just sports” is a clear swipe at Novig's viral ads that feature a practically nude Sydney Sweeney.
by Alisha Buaya – Oct 13, 2026
Brands
Sydney Sweeney and Novig score again in second raunchy ad installment
"There are grown men making spreadsheets to bet on what colour underwear I’m wearing. I mean, I’m flattered."
by Alisha Buaya – Oct 11, 2026
Opinion
Give me a break: Sydney Sweeney isn’t taking women backwards, she’s cashing in
The actor is not setting back women in sport. She's playing the commercial game, attracting attention and owning equity.
by Natasha Lee – Sep 14, 2026
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