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Nine Upfronts

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'You give them something iconic': Joel Farland on the sound of brand moments
Brands

'You give them something iconic': Joel Farland on the sound of brand moments

The music director behind Nine’s Upfront, the TikTok Awards and Vogue’s Summertime Ball on building tension, earning attention and why the jingle deserves a comeback.

by Alisha Buaya – Oct 20, 2026

'Compelling and amazing': Media buyers give their verdict on Nine's Upfronts 2027
Agency & Marketing

'Compelling and amazing': Media buyers give their verdict on Nine's Upfronts 2027

Agency leaders review NineNeo, Nine Outdoor and the network’s plan to connect premium media, audience data and commerce.

by Natasha Lee – Sep 17, 2026

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