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Photo Gallery: Who's who at the Media Federation's event MFA EX 2024
News

Photo Gallery: Who's who at the Media Federation's event MFA EX 2024

MFA EX was held at White Bay Cruise Terminal.

by Mediaweek Admin – Sep 23, 2024

'Creating and inspiring change': MFA EX Sydney sparks effective, challenging and inspiring industry conversations
Agencies

'Creating and inspiring change': MFA EX Sydney sparks effective, challenging and inspiring industry conversations

Sophie Madden: MFA EX is "a day for creating and inspiring change, and ultimately to deliver great effectiveness in everything we do, because we are the changers."

by Alisha Buaya and Jasper Baumann – Sep 23, 2024

OMD Create wins Grand Prix at the 25th MFA Awards for Telstra's 'Free Calls to Santa' campaign
Agencies

OMD Create wins Grand Prix at the 25th MFA Awards for Telstra's 'Free Calls to Santa' campaign

Sophie Madden: 'The finalists and winners of the MFA Awards represent the very best of change-making media thinking and effectiveness.'

by Alisha Buaya – Sep 19, 2024

MFA reveals finalists for the 2024 NGEN Award
Agencies

MFA reveals finalists for the 2024 NGEN Award

The seven finalists for the award are from Initiative, Match & Wood, NewsCorp and UM.

by Alisha Buaya – Aug 27, 2024

MFA EX announces Inspiration X session speakers
Agencies

MFA EX announces Inspiration X session speakers

Sophie Madden: "The Inspiration X presentations consistently strike a balance between being informative and entertaining, with a healthy dose of provocation thrown in."

by Alisha Buaya – Jul 31, 2024

MFA revamps NGEN Award with strategy workshop and live presentations
Agencies

MFA revamps NGEN Award with strategy workshop and live presentations

This year’s charity brief is Dress for Success NSW & ACT.

by Alisha Buaya – Jun 25, 2024

KFC, New Balance, FIFA, L’Oreal and ALDI campaigns among 2024 MFA Awards finalists
Agencies

KFC, New Balance, FIFA, L’Oreal and ALDI campaigns among 2024 MFA Awards finalists

"I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."

by Alisha Buaya – Jun 3, 2024

MFA NGEN Charity Cup Dodgeball Tournament raises over $37,000 for Bravehearts
Agencies

MFA NGEN Charity Cup Dodgeball Tournament raises over $37,000 for Bravehearts

The Charity Cup aims to raise much-needed funds for youth charities and provide an opportunity for members of NGEN.

by Alisha Buaya – May 28, 2024

How Index Exchange is scrubbing MFA sites: 'Nefarious actors will continue'
Digital

How Index Exchange is scrubbing MFA sites: 'Nefarious actors will continue'

“Looking at advertisers, they have this level of vigilance around where the money is going, and how much return that is generating."

by Jasper Baumann – May 24, 2024

'Comprehensive understanding': MFA releases update to media agency industry guide
Agencies

'Comprehensive understanding': MFA releases update to media agency industry guide

The updated guide includes new sections on influencer marketing, gaming, experiential, and evolving audio platforms.

by Alisha Buaya – May 22, 2024

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