MFA
Showing 41 - 50 of 103 results
'Less about media plans, more about marketing orchestration': MFA Awards committee members on what clients need from media agencies
"The industry purpose of 'We Are The Changers' has permeated agencies, and many of us are trying to think about reaching people in the most cost-efficient and ethical way possible."
by Alisha Buaya – Apr 29, 2024
Martin Brown, Lisa Ronson, and Naysla Edwards among MFA Awards Signature Judges
Signature Judges were introduced at last year's MFA Awards to provide a strong advertiser voice to lead judging and ensure the focus remains on proven effectiveness.
by Alisha Buaya – Apr 23, 2024
Pitch pledge might not work in 'Wild West frontier' of Aussie adland: ACA, MFA, and IMAA on State of the Pitch
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
by Alisha Buaya – Apr 10, 2024
MFA Award entries open as body celebrates 25th anniversary
The Seven Network also returns as the Grand Prix Sponsor, marking its 15th year of sponsoring the category.
by Mediaweek Admin – Mar 7, 2024
MFA EX names new Sydney and Melbourne venues, unveils event theme 'Change for the Better'
MFA EX 2024 will take place in Melbourne on Thurs 5 Sept at The Timber Yard, and Sydney on Thurs 19 Sept at White Bay Cruise Terminal.
by Mediaweek Admin – Feb 20, 2024
Decline in churn, drop in vacancies and industry growth: MFA industry census reveals the health of Australia's media agencies
Linda Wong: "The MFA Census reflects an industry in great health, with all key metrics showing signs of continued improvement."
by Mediaweek Admin – Feb 13, 2024
MFA opens Digital Foundations course to all marketers, clients and media owners
IN 2023, the program had 1,700 participants and 25% of whom were marketers and media owners.
by Mediaweek Admin – Jan 22, 2024
Has the advertising industry prepared for the Respect at Work legislation?
"The only thing that prevents sexual harassment and bullying is a company culture."
by Amy Shapiro – Dec 14, 2023
Media agency leaders optimistic despite data showing advertising and marketing professionals hit by redundancies
An average of 89,300 Australians were made redundant in each quarter between November 2022 and August 2023.
by Tess Connery – Dec 14, 2023
Mediaweek’s A to Z of 2023: I is for Industry Bodies
Leaders from media industry bodies shared their thoughts on 2023 and outlook for the year ahead
by Mediaweek Admin – Dec 7, 2023
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