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Manage parasocial relationships and the 'cultural load': ReachOut shares tips at Meta First Nations Creators Program
Social Media

Manage parasocial relationships and the 'cultural load': ReachOut shares tips at Meta First Nations Creators Program

"Don't feel that just because somebody has this parasocial relationship with you that you owe them anything."

by Amy ShapiroJul 24, 2024

Half Dome and Meta present panel on state of advertising on social platforms
Agencies

Half Dome and Meta present panel on state of advertising on social platforms

Joe Frazer: "A cultural shift is required in many organisations to unlock volume within social platforms."

by Alisha BuayaJul 24, 2024

Roundup: Race for ABC News Breakfast replacement, Kyle & Jackie O ratings, Meta
News

Roundup: Race for ABC News Breakfast replacement, Kyle & Jackie O ratings, Meta

Aussie gaming journalism, more on Paramount boss, Dream Home finale, Alex Cooper, The Twelve, Gladiator 2, David Wenham on Fake, Edge of Tomorrow sequel

by Mediaweek AdminJul 10, 2024

Roundup: Future of Australian media giants, Nine MD defends Greece trip, Lord Saatchi
News

Roundup: Future of Australian media giants, Nine MD defends Greece trip, Lord Saatchi

Robert Ovadia's legal action against Seven, Network 10 in regional Australia, Skydance & Paramount, Brad Pitt ‘F1’ teaser trailer, Despicable Me 4.

by Mediaweek AdminJul 8, 2024

Prophet appoints Hamish Mogan as COO and VP of marketing science
Marketing

Prophet appoints Hamish Mogan as COO and VP of marketing science

Mogan joins from Meta's Facebook and will be the company's first COO since launching its commercial-mix modelling platform.

by Alisha BuayaJun 26, 2024

25% of Aussies use social media as main news source, despite Meta claims
News

25% of Aussies use social media as main news source, despite Meta claims

32% of Australians use Facebook for news, despite Meta saying news is "a small part of the Facebook experience for the vast majority of people."

by Jasper BaumannJun 19, 2024

Endeavour's retail media arm partners with Zitcha
Brands

Endeavour's retail media arm partners with Zitcha

The news comes after Zitcha announced its partnership with US-based Venvee last month.

by Alisha BuayaJun 7, 2024

Media Movers: Luke Girgis, Mike Napolitano, Liz Harper, Alex Sol Watts, Michael Desiere
News

Media Movers: Luke Girgis, Mike Napolitano, Liz Harper, Alex Sol Watts, Michael Desiere

Matt Kaufman joined Amazon Web Services, Starcom made key hires, and Catalano's View Media Group made five leadership appointments.

by Alisha BuayaJun 7, 2024

'Preposterous': Meta responds to Michael Miller's Press Club address
Social Media

'Preposterous': Meta responds to Michael Miller's Press Club address

The tech giant said it has “driven significant economic activity for Australian communities and businesses" following Miller's call for a legally binding 'social licence' to govern big tech.

by Tess ConneryJun 6, 2024

Former Meta partner Liz Harper joins startup Springboards.ai
News

Former Meta partner Liz Harper joins startup Springboards.ai

Most recently, Harper was creative agency partner at Meta.

by Amy ShapiroJun 3, 2024

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