Melbourne Social Co
Showing 1 - 10 of 17 results
The AI copyright debate misses the bigger question - does the work actually perform?
Melbourne Social Co founder Shelley Friesen on why AI replicas still underperform original, human-made social campaigns.
by Shelley Friesen – Jul 19, 2026
Melbourne Social Co launches ATTN.CTRL as global attention agency
Melbourne Social Co's new global agency ATTN.CTRL launches with an "attention architecture" framework and offices in four cities.
by Mediaweek – Jun 29, 2026
Churn and burn culture in creative agencies is killing talent – and no one talks about it
Long hours are still worn as a badge of honour, and high turnover is still quietly accepted as part of the model.
by Rebekah Pickett – Mar 26, 2026
Melbourne Social Co promotes Hannah Coombs and Ebony Coatsworth to senior roles
Shelley Friesen: 'Their passion and dedication to the agency make them the right choices to lead us into the future.'
by Alisha Buaya – Aug 27, 2025
Why building your brand on a single trait can backfire - Just ask Ellen, Anna or Brooki
Social media rewards clarity. The simpler your story, the easier it is to follow.
by Ben Gunn – May 23, 2025
White Glo appoints Melbourne Social Co. as social media agency
Shelley Friesen: 'We're thrilled to bring our storytelling, creative and strategy expertise to the table to help White Glo re-connect with their loyal millennial customers.'
by Alisha Buaya – Apr 3, 2025
Social Media Trends for 2025: What brands need to know
From platform pivots to nostalgia-fuelled campaigns, here’s how to thrive in 2025’s social media landscape.
by Josh Gurgiel – Jan 28, 2025
Why brands are moving to YouTube amidst the uncertainty of TikTok's future
While there’s no imminent ban in Australia, the uncertainty around TikTok’s stability is prompting brands to diversify their social media presence.
by Josh Gurgiel – Jan 25, 2025
Rosie Chong joins Melbourne Social Co as social content manager
Shelley Friesen: '(Chong's) expertise as a leading content creator and her passion for building meaningful online communities make her an incredible asset to our agency.'
by Alisha Buaya – Jan 16, 2025
Melbourne Social Co.'s Shelley Friesen: Is Instagram Dead? Dissecting the Shift Away from Meta to TikTok
Many are growing weary of the ‘highlight reel’ effect Instagram is known for.
by Josh Gurgiel – Nov 6, 2024
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