'In my experience, regional viewers want to know about local sport, local weather, and local news, in that order'.
Nine's CEO called it "the largest change in over a decade".
They say the extension will deliver $111.3 million in savings for commercial broadcasters.
Pacific Equity Partners has reportedly made a $1.40 per share bid for the out-of-home media company.
The deal adds outdoor media to Nine’s streaming, broadcast and publishing assets across Australia and New Zealand.
The platform's growth buffered the broader advertising market softness.
The tournament will air across the 9Network, on 9Now and on Stan Sport.
The moment highlights the ongoing concerns about journalist safety on the front lines
The move comes amid an unfolding transformation at Nine that has already seen the sale of its national radio network.
It's the biggest strategic pivot in years.
It's been bought by hotel baron Arthur Laundy.
Speculation over Nine’s radio review has revived talk of Ray Hadley returning to his long-held mornings slot.
Staff have been reminded of access to the company's employee wellbeing platform during the process.
'We’re paying for journalism, but the revenue is flowing elsewhere.'
