Lotterywest has unveiled "Long Live Saturday," a new brand campaign developed with 303 MullenLowe to reposition Saturday Lotto as a celebration of...
Simone Hansen: '303 MullenLowe have brought a fresh perspective into the business and we are looking forward to working closely with them.'
Prudence Riley: 'We’re incredibly excited to see our new brand direction come to life to reflect the amazing atmosphere of this festival.'
Michelle Testa: "This work challenged the team at every step of the way as they persisted to develop a solution that would...
"This campaign demonstrates the power of collaboration for the public good."
"What started out as a conversation regarding a refreshed commercial and consumer strategy quickly turned into the desire to redefine a broader...
